E-commerce

Yandex Metrica Name Description Type Filtering option Date added
ym:s:productInListImpressions Views of products in the list

Number of times a product in the list was viewed, total for all sessions.

Built on the Item events set.

int yes 2023-07-24
ym:s:productInListImpressionsUniq Number of users who viewed the product in the list

Number of users who viewed information in the list about at least one product.

int yes 2023-07-24
ym:s:productInListImpressionsUserPercentage Share of users who viewed the product in the list

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productClicks Product clicks

Number of clicks on products, total for all sessions.

Built on the Item events set.

int yes 2023-07-24
ym:s:productClicksUniq Number of users who clicked the product

Number of users who clicked on at least one product.

int yes 2023-07-24
ym:s:productClicksUserPercentage Share of users who clicked the product

The ratio of the number of unique users who clicked on at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productImpressions Item views

Number of times pages with product information were viewed, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productImpressionsUniq Users who have viewed the item

Number of users who viewed information about at least one product.

int yes 2015-09-24
ym:s:productImpressionsUserPercentage Share of users who viewed the product

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productBasketsQuantity Items added to basket

Number of product units added to the shopping cart, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productBasketsPrice Price of items added to the shopping cart

Cost of products added to the shopping cart, total for all sessions.

Built on the Item events set.

currency yes 2015-09-24
ym:s:productBasketsUniq Number of users who added an item to their basket

Number of users who added at least one product to the shopping cart, total for all sessions.

int yes 2015-09-24
ym:s:productBasketsUserPercentage Share of users who added the product to the shopping cart

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

percents yes 2023-07-24
ym:s:productBasketsRemoveUniq Number of users who removed the product from the shopping cart

Number of users who removed at least one product from the shopping cart, total for all sessions.

int yes 2023-07-24
ym:s:productBasketsRemoveUserPercentage Share of users who removed the product from the shopping cart

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

percents yes 2023-07-24
ym:s:productPurchasedQuantity Items purchased

Number of purchased product units, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productPurchasedPrice Cost of items purchased

Cost of all purchased products, total for all sessions.

Built on the Item events set.

currency yes 2015-09-24
ym:s:productPurchasedUniq Number of users who bought items

Number of users who purchased at least one product, total for all sessions.

int yes 2015-09-24
ym:s:ecommercePurchases Number of purchases.

Built on the Purchases set.

int yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenue Revenue

Total revenue from all sessions.

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenuePerVisit Average revenue per session

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenuePerPurchase Average revenue from purchase

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ePromotionImpressions Banner views

Number of banner views, total for all sessions.

Built on the Banner product events set.

int yes 2023-07-24
ym:s:ePromotionImpressionsUniq Number of users who viewed the banner

Number of users who viewed at least one banner.

int yes 2023-07-24
ym:s:ePromotionImpressionsUserPercentage Share of users who viewed the banner

The ratio of the number of unique users who viewed at least one banner to the total number of users.

percents yes 2023-07-24
ym:s:ePromotionClicks Banner clicks

Number of clicks on the banner, total for all sessions.

Built on the Banner product events set.

int yes 2023-07-24
ym:s:ePromotionClicksUniq Number of users who clicked the banner

Number of users who clicked at least one banner.

int yes 2023-07-24
ym:s:ePromotionClicksUserPercentage Share of users who clicked the banner

The ratio of the number of unique users who clicked at least one banner to the total number of users.

percents yes 2023-07-24
Yandex Metrica Name Description Type Filtering option Date added
ym:s:productInListImpressions Views of products in the list

Number of times a product in the list was viewed, total for all sessions.

Built on the Item events set.

int yes 2023-07-24
ym:s:productInListImpressionsUniq Number of users who viewed the product in the list

Number of users who viewed information in the list about at least one product.

int yes 2023-07-24
ym:s:productInListImpressionsUserPercentage Share of users who viewed the product in the list

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productClicks Product clicks

Number of clicks on products, total for all sessions.

Built on the Item events set.

int yes 2023-07-24
ym:s:productClicksUniq Number of users who clicked the product

Number of users who clicked on at least one product.

int yes 2023-07-24
ym:s:productClicksUserPercentage Share of users who clicked the product

The ratio of the number of unique users who clicked on at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productImpressions Item views

Number of times pages with product information were viewed, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productImpressionsUniq Users who have viewed the item

Number of users who viewed information about at least one product.

int yes 2015-09-24
ym:s:productImpressionsUserPercentage Share of users who viewed the product

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

percents yes 2023-07-24
ym:s:productBasketsQuantity Items added to basket

Number of product units added to the shopping cart, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productBasketsPrice Price of items added to the shopping cart

Cost of products added to the shopping cart, total for all sessions.

Built on the Item events set.

currency yes 2015-09-24
ym:s:productBasketsUniq Number of users who added an item to their basket

Number of users who added at least one product to the shopping cart, total for all sessions.

int yes 2015-09-24
ym:s:productBasketsUserPercentage Share of users who added the product to the shopping cart

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

percents yes 2023-07-24
ym:s:productBasketsRemoveUniq Number of users who removed the product from the shopping cart

Number of users who removed at least one product from the shopping cart, total for all sessions.

int yes 2023-07-24
ym:s:productBasketsRemoveUserPercentage Share of users who removed the product from the shopping cart

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

percents yes 2023-07-24
ym:s:productPurchasedQuantity Items purchased

Number of purchased product units, total for all sessions.

Built on the Item events set.

int yes 2015-09-24
ym:s:productPurchasedPrice Cost of items purchased

Cost of all purchased products, total for all sessions.

Built on the Item events set.

currency yes 2015-09-24
ym:s:productPurchasedUniq Number of users who bought items

Number of users who purchased at least one product, total for all sessions.

int yes 2015-09-24
ym:s:ecommercePurchases Number of purchases.

Built on the Purchases set.

int yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenue Revenue

Total revenue from all sessions.

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenuePerVisit Average revenue per session

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ecommerce<currency>ConvertedRevenuePerPurchase Average revenue from purchase

Built on the Purchases set.

currency yes 2015-09-24
ym:s:ePromotionImpressions Banner views

Number of banner views, total for all sessions.

Built on the Banner product events set.

int yes 2023-07-24
ym:s:ePromotionImpressionsUniq Number of users who viewed the banner

Number of users who viewed at least one banner.

int yes 2023-07-24
ym:s:ePromotionImpressionsUserPercentage Share of users who viewed the banner

The ratio of the number of unique users who viewed at least one banner to the total number of users.

percents yes 2023-07-24
ym:s:ePromotionClicks Banner clicks

Number of clicks on the banner, total for all sessions.

Built on the Banner product events set.

int yes 2023-07-24
ym:s:ePromotionClicksUniq Number of users who clicked the banner

Number of users who clicked at least one banner.

int yes 2023-07-24
ym:s:ePromotionClicksUserPercentage Share of users who clicked the banner

The ratio of the number of unique users who clicked at least one banner to the total number of users.

percents yes 2023-07-24