Advertising expenses

UTMSource tag value. Usually transmits the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

UTMMedium tag value. This can be contextual advertising, mailing lists, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

UTMCampaign tag value. Usually transmits the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

UTMTerm tag value. Usually transmits a keyword or other impression criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

UTMContent tag value. Usually transits the properties of a particular ad (for example, a creative) or specifies which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not required) and includes the keyword — the query that triggered an impression.