Yandex.Direct

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

Dimension Name Relations Detailed description Description Appearance date
ym:ad:directOrder Yandex.Direct campaign !., !=, =., ==

Yandex.Direct ad campaign.

ym:ad:directOrderName 2018-06-17
ym:ad:directBannerGroup Ad group !., !=, <, <=, =., ==, >, >=

Yandex.Direct ad group.

ym:ad:directBannerGroupName 2018-06-17
ym:ad:directBanner Yandex.Direct ad !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >= ym:ad:directBannerName 2018-06-17
ym:ad:directPhraseOrCond Ad impression criteria !., !=, =., ==

Ad impression criteria.

Criteria can be a keyword, or retargeting criteria.

ym:ad:directPhraseOrCondName 2018-06-17
ym:ad:directPlatformType Site type !., !=, =., ==

Type of Yandex.Direct ad site.

ym:ad:directPlatformTypeName 2018-06-17
ym:ad:directPlatform Site !., !=, =., ==

Yandex.Direct ad site.

ym:ad:directPlatformName 2009-11-18
ym:ad:directSearchPhrase Keyword (Yandex.Direct) !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword of last click by Yandex.Direct ad.

2018-06-17
ym:ad:directConditionType Type of ad impression criteria !., !=, =., ==

Type of ad impression criteria.

ym:ad:directConditionTypeName 2018-06-17
ym:ad:currency Currency !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Currency set in Yandex.Direct for ad campaigns.

ym:ad:currencyName 2018-06-17
ym:ad:displayCampaign Yandex.Display order number !., !=, =., == 2018-08-26