Traffic Sources

Dimensions

ga:referralPath

The URL path that links to your site.

Data type: string.

ga:fullReferrer

The full URL of the linking resource, including the host address and the full path of the URL.

Data type: string.

ga:campaign

The ad campaign's UTM tag (utm_campaign). If a tag hasn't been set, a (not set) value is returned.

Data type: string.

ga:source

An ad campaign's UTM tag (utm_source). If a tag hasn't been set, the source domain is shown. The port number can also be shown

If the user didn't come to the site by a link and instead directly, then the (direct) value is returned.

Data type: string.

ga:medium

An ad campaign's UTM tag (utm_medium).

If a user referral came from a search engine, an organic value is returned.

If the user referral didn't come from a search engine, then a referral value is returned.

If the user came directly to the site and the document.referrer parameter is empty, then a value of (none) is returned.

Data type: string.

ga:sourceMedium

Combination of the dimensions ga:source and ga:medium.

Data type: string.

ga:keyword

The ad campaign's UTM tag (utm_keyword).

If the user arrived via a search engine, it returns a list of keywords used to find your site. Otherwise, returns the (not set) value.

Data type: string.

ga:adContent

The ad campaign's UTM tag (utm_keyword). If a tag hasn't been set, a (not set) value is returned.

Data type: string.

ga:socialNetwork

The name of the social network that the referral came from. For example, Facebook, VK, etc.

Data type: string.

ga:hasSocialSourceReferral

Referrals from social networks. Allowed value: Yes or No.

Data type: string.

Metrics