Demographics

You can use these presets to generate reports on key demographic characteristics of your site users.

Preset Report Dimensions Metrics
age Age ym:s:ageInterval ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds
age_gender Gender and age ym:s:ageInterval, ym:s:gender ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds
gender Gender ym:s:gender ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds
Preset Report Dimensions Metrics
age Age ym:s:ageInterval ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds
age_gender Gender and age ym:s:ageInterval, ym:s:gender ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds
gender Gender ym:s:gender ym:s:visits, ym:s:users, ym:s:bounceRate, ym:s:pageDepth, ym:s:avgVisitDurationSeconds