YAN monetization
Yandex Metrica | Name | Description | Type | Filtering option | Date added |
---|---|---|---|---|---|
ym:s:yanRequests | Requests | Ad code requests, such as requests to the Yandex RTB system. Built on the | int | yes | 2018-03-20 |
ym:s:yanRenders | Renderings | Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold). Built on the | int | yes | 2018-03-20 |
ym:s:yanShows | Impressions | An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check. Built on the | int | yes | 2018-03-20 |
ym:s:yanPartnerPrice | Estimated revenue | Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanCPMV | CPMV | Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanECPM | eCPM | Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRPM | RPM | Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanVisibility | Viewability rate | The ratio of the number of impressions to the number of renderings. Built on the | percents | yes | 2018-03-20 |
ym:s:yanARPU | ARPU | The site's average revenue per user. In rubles without VAT. Built on the | double | yes | 2018-03-20 |
ym:s:yanRendersPerUser | Renderings per user | Average number of YAN ad unit renderings per site user. Built on the | double | yes | 2018-03-20 |
ym:s:yanRevenuePerVisit | Estimated revenue of the session | Average revenue from displaying YAN ad units per session. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRevenuePerHit | Estimated revenue of the pageview | Average revenue from displaying YAN ad units per pageview. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRendersPerVisit | Renderings per session | Average number of YAN ad unit renderings per site session. Built on the | double | yes | 2018-03-20 |
ym:s:yanRendersPerHit | Renderings per pageview | Average number of YAN ad unit renderings per pageview. Built on the | double | yes | 2018-03-20 |
Yandex Metrica | Name | Description | Type | Filtering option | Date added |
---|---|---|---|---|---|
ym:s:yanRequests | Requests | Ad code requests, such as requests to the Yandex RTB system. Built on the | int | yes | 2018-03-20 |
ym:s:yanRenders | Renderings | Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold). Built on the | int | yes | 2018-03-20 |
ym:s:yanShows | Impressions | An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check. Built on the | int | yes | 2018-03-20 |
ym:s:yanPartnerPrice | Estimated revenue | Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanCPMV | CPMV | Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanECPM | eCPM | Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRPM | RPM | Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanVisibility | Viewability rate | The ratio of the number of impressions to the number of renderings. Built on the | percents | yes | 2018-03-20 |
ym:s:yanARPU | ARPU | The site's average revenue per user. In rubles without VAT. Built on the | double | yes | 2018-03-20 |
ym:s:yanRendersPerUser | Renderings per user | Average number of YAN ad unit renderings per site user. Built on the | double | yes | 2018-03-20 |
ym:s:yanRevenuePerVisit | Estimated revenue of the session | Average revenue from displaying YAN ad units per session. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRevenuePerHit | Estimated revenue of the pageview | Average revenue from displaying YAN ad units per pageview. In rubles without VAT. Built on the | currency | yes | 2018-03-20 |
ym:s:yanRendersPerVisit | Renderings per session | Average number of YAN ad unit renderings per site session. Built on the | double | yes | 2018-03-20 |
ym:s:yanRendersPerHit | Renderings per pageview | Average number of YAN ad unit renderings per pageview. Built on the | double | yes | 2018-03-20 |