YAN monetization

Metrica Name Description Type Filter option Appearance date
ym:s:yanRequests Queries

Requests for ad code sent to the Yandex RTB system, for instance.

Works on multiple YAN.

int present 2018-03-20
ym:s:yanRenders Renderings

Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).

Works on multiple YAN.

int present 2018-03-20
ym:s:yanShows Impressions

An impression is when an ad block, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, the viewability of ad blocks is considered when registering ad impressions.

Works on multiple YAN.

int present 2018-03-20
ym:s:yanPartnerPrice Estimated revenue

The estimated cost of ad impressions in the selected report period. This metric does not include revenue from ad impressions and may differ from your total monthly revenue, for instance.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanCPMV CPMV

Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanECPM eCPM

Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanRPM RPM

Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanVisibility Процент видимости

Ratio of the number of impressions to the number of renderings.

Works on multiple YAN.

percents present 2018-03-20
ym:s:yanARPU ARPU

Average revenue per user: the site's average revenue per user, in rubles without VAT.

Works on multiple YAN.

double present 2018-03-20
ym:s:yanRendersPerUser Renderings per user

Average number of renderings of YAN blocks per site user.

Works on multiple YAN.

double present 2018-03-20
ym:s:yanRevenuePerVisit Revenue by session

Average revenue for displaying YAN blocks per session, in rubles without VAT.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanRevenuePerHit Revenue by pageview

Average revenue for displaying YAN blocks per pageview, in rubles without VAT.

Works on multiple YAN.

currency present 2018-03-20
ym:s:yanRendersPerVisit Renderings per session

Average number of renderings of YAN blocks per site session.

Works on multiple YAN.

double present 2018-03-20
ym:s:yanRendersPerHit Renderings per pageview

Average number of renderings of YAN blocks per pageview.

Works on multiple YAN.

double present 2018-03-20