Monetization

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

MetricaNameDescriptionTypeFilter optionAppearance date
ym:s:yanRequestsQueries

Requests for ad code sent to the Yandex RTB system, for instance.

Works on multiple YAN.

intpresent2018-03-20
ym:s:yanRendersRenderings

Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).

Works on multiple YAN.

intpresent2018-03-20
ym:s:yanShowsImpressions

An impression is when an ad block, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, the viewability of ad blocks is considered when registering ad impressions.

Works on multiple YAN.

intpresent2018-03-20
ym:s:yanPartnerPriceEstimated revenue

The estimated cost of ad impressions in the selected report period. This metric does not include revenue from ad impressions and may differ from your total monthly revenue, for instance.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanCPMVCPMV

Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanECPMeCPM

Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanRPMRPM

Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanVisibilityПроцент видимости

Ratio of the number of impressions to the number of renderings.

Works on multiple YAN.

percentspresent2018-03-20
ym:s:yanARPUARPU

Average revenue per user: the site's average revenue per user, in rubles without VAT.

Works on multiple YAN.

doublepresent2018-03-20
ym:s:yanRendersPerUserRenderings per user

Average number of renderings of YAN blocks per site user.

Works on multiple YAN.

doublepresent2018-03-20
ym:s:yanRevenuePerVisitRevenue by session

Average revenue for displaying YAN blocks per session, in rubles without VAT.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanRevenuePerHitRevenue by pageview

Average revenue for displaying YAN blocks per pageview, in rubles without VAT.

Works on multiple YAN.

currencypresent2018-03-20
ym:s:yanRendersPerVisitRenderings per session

Average number of renderings of YAN blocks per site session.

Works on multiple YAN.

doublepresent2018-03-20
ym:s:yanRendersPerHitRenderings per pageview

Average number of renderings of YAN blocks per pageview.

Works on multiple YAN.

doublepresent2018-03-20