Basic metrics

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

Metrica Name Description Type Filter option Appearance date
ym:ad:visits Sessions

Total number of visits.

int present 2018-06-17
ym:ad:clicks Clicks

Total number of clicks on the ad.

int present 2018-06-17
ym:ad:<currency>AdCost Cost of clicks

Total cost of clicks from Yandex.Direct.

currency present 2018-06-17
ym:ad:<currency>AdCostPerVisit Average cost of session

Average cost per click from Yandex.Direct.

currency present 2009-01-18
ym:ad:goal<goal_id><currency>CPA Average cost of goal conversion

Cost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits.

currency present 2009-01-18
ym:ad:goal<goal_id><currency>AdCostPerVisit Average cost of targeted visit

Average cost of a converted session from Yandex.Direct.

currency present 2009-01-18