Basic metrics

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

MetricaNameDescriptionTypeFilter optionAppearance date
ym:ad:visitsSessions

Total number of visits.

intpresent2018-06-17
ym:ad:clicksClicks

Total number of clicks on the ad.

intpresent2018-06-17
ym:ad:<currency>AdCostCost of clicks

Total cost of clicks from Yandex.Direct.

currencypresent2018-06-17
ym:ad:<currency>AdCostPerVisitAverage cost of session

Average cost per click from Yandex.Direct.

currencypresent2009-01-18
ym:ad:goal<goal_id><currency>CPAAverage cost of goal conversion

Cost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits.

currencypresent2009-01-18
ym:ad:goal<goal_id><currency>AdCostPerVisitAverage cost of targeted visit

Average cost of a converted session from Yandex.Direct.

currencypresent2009-01-18