List of dimensions and metrics

Dimensions Metrics

ym:ad:<attribution>Currency

ym:ad:<attribution>DirectBanner

ym:ad:<attribution>DirectBannerGroup

ym:ad:<attribution>DirectConditionType

ym:ad:<attribution>DirectOrder

ym:ad:<attribution>DirectPhraseOrCond

ym:ad:<attribution>DirectPlatform

ym:ad:<attribution>DirectPlatformType

ym:ad:<attribution>DirectSearchPhrase

ym:ad:<attribution>DisplayCampaign

ym:ad:ageInterval

ym:ad:gender

ym:ad:regionArea

ym:ad:regionCity

ym:ad:regionCitySize

ym:ad:regionContinent

ym:ad:regionCountry

ym:ad:regionDistrict

ym:ev:<attribution>ExpenseCampaign

ym:ev:<attribution>ExpenseContent

ym:ev:<attribution>ExpenseMedium

ym:ev:<attribution>ExpenseSource

ym:ev:<attribution>ExpenseTerm

ym:pv:URL

ym:pv:URLDomain

ym:pv:URLParamName

ym:pv:URLParamNameAndValue

ym:pv:URLPath

ym:pv:URLPathFull

ym:pv:URLPathLevel1

ym:pv:URLPathLevel2

ym:pv:URLPathLevel3

ym:pv:URLPathLevel4

ym:pv:URLPathLevel5

ym:pv:URLProto

ym:pv:UTMCampaign

ym:pv:UTMContent

ym:pv:UTMMedium

ym:pv:UTMSource

ym:pv:UTMTerm

ym:pv:ageInterval

ym:pv:browser

ym:pv:browserAndVersion

ym:pv:browserAndVersionMajor

ym:pv:browserCountry

ym:pv:browserDate

ym:pv:browserDatePeriod<group>

ym:pv:browserDateTime

ym:pv:browserDayOfMonth

ym:pv:browserDayOfWeek

ym:pv:browserDekaminute

ym:pv:browserEngine

ym:pv:browserEngineVersion1

ym:pv:browserEngineVersion2

ym:pv:browserEngineVersion3

ym:pv:browserEngineVersion4

ym:pv:browserHour

ym:pv:browserHourMinute

ym:pv:browserLanguage

ym:pv:browserMinute

ym:pv:browserMonth

ym:pv:browserStartOfDekaminute

ym:pv:browserStartOfHour

ym:pv:browserStartOfMinute

ym:pv:browserStartOfMonth

ym:pv:browserStartOfQuarter

ym:pv:browserStartOfWeek

ym:pv:browserStartOfYear

ym:pv:browserYear

ym:pv:clientTimeZone

ym:pv:cookieEnabled

ym:pv:counterID

ym:pv:date

ym:pv:datePeriod<group>

ym:pv:dateTime

ym:pv:dayOfMonth

ym:pv:dayOfWeek

ym:pv:dekaminute

ym:pv:deviceCategory

ym:pv:from

ym:pv:gender

ym:pv:hasAdBlocker

ym:pv:hasGCLID

ym:pv:hour

ym:pv:hourMinute

ym:pv:ipAddress

ym:pv:isTurboPage

ym:pv:javascriptEnabled

ym:pv:minute

ym:pv:mobilePhone

ym:pv:mobilePhoneModel

ym:pv:month

ym:pv:openstatAd

ym:pv:openstatCampaign

ym:pv:openstatService

ym:pv:openstatSource

ym:pv:operatingSystem

ym:pv:operatingSystemRoot

ym:pv:physicalScreenHeight

ym:pv:physicalScreenResolution

ym:pv:physicalScreenWidth

ym:pv:referer

ym:pv:refererDomain

ym:pv:refererPath

ym:pv:refererPathFull

ym:pv:refererPathLevel1

ym:pv:refererPathLevel2

ym:pv:refererPathLevel3

ym:pv:refererPathLevel4

ym:pv:refererPathLevel5

ym:pv:refererProto

ym:pv:regionArea

ym:pv:regionCity

ym:pv:regionCitySize

ym:pv:regionContinent

ym:pv:regionCountry

ym:pv:regionDistrict

ym:pv:screenColors

ym:pv:screenFormat

ym:pv:screenHeight

ym:pv:screenOrientation

ym:pv:screenResolution

ym:pv:screenWidth

ym:pv:startOfDekaminute

ym:pv:startOfHour

ym:pv:startOfMinute

ym:pv:startOfMonth

ym:pv:startOfQuarter

ym:pv:startOfWeek

ym:pv:startOfYear

ym:pv:title

ym:pv:windowClientArea

ym:pv:windowClientHeight

ym:pv:windowClientWidth

ym:pv:year

ym:s:EPromotionCreative

ym:s:EPromotionCreativeSlot

ym:s:EPromotionID

ym:s:EPromotionName

ym:s:EPromotionPosition

ym:s:PProductBrand

ym:s:PProductID

ym:s:PProductName

ym:s:RWArticleURLHash

ym:s:RWArticleURLPathLevel1Hash

ym:s:RWArticleURLPathLevel2Hash

ym:s:RWArticleURLPathLevel3Hash

ym:s:RWArticleURLPathLevel4Hash

ym:s:RWArticleURLPathLevel5Hash

ym:s:RWConversion

ym:s:RWURLHash

ym:s:RWURLPathLevel1Hash

ym:s:RWURLPathLevel2Hash

ym:s:RWURLPathLevel3Hash

ym:s:RWURLPathLevel4Hash

ym:s:RWURLPathLevel5Hash

ym:s:<attribution>AdvEngine

ym:s:<attribution>Currency

ym:s:<attribution>DirectBannerGroup

ym:s:<attribution>DirectClickBanner

ym:s:<attribution>DirectClickOrder

ym:s:<attribution>DirectConditionType

ym:s:<attribution>DirectPhraseOrCond

ym:s:<attribution>DirectPlatform

ym:s:<attribution>DirectPlatformType

ym:s:<attribution>DirectSearchPhrase

ym:s:<attribution>DisplayCampaign

ym:s:<attribution>From

ym:s:<attribution>HasGCLID

ym:s:<attribution>Messenger

ym:s:<attribution>OpenstatAd

ym:s:<attribution>OpenstatCampaign

ym:s:<attribution>OpenstatService

ym:s:<attribution>OpenstatSource

ym:s:<attribution>QRCodeProvider

ym:s:<attribution>RecommendationSystem

ym:s:<attribution>ReferalSource

ym:s:<attribution>SearchEngine

ym:s:<attribution>SearchEngineRoot

ym:s:<attribution>SearchPhrase

ym:s:<attribution>SocialNetwork

ym:s:<attribution>SocialNetworkProfile

ym:s:<attribution>SourceEngine

ym:s:<attribution>TrafficSource

ym:s:<attribution>UTMCampaign

ym:s:<attribution>UTMContent

ym:s:<attribution>UTMMedium

ym:s:<attribution>UTMSource

ym:s:<attribution>UTMTerm

ym:s:adfoxBanner

ym:s:adfoxBannerType

ym:s:adfoxCampaign

ym:s:adfoxHeaderBidding

ym:s:adfoxLevel1

ym:s:adfoxLevel1Chained

ym:s:adfoxLevel2

ym:s:adfoxLevel2Chained

ym:s:adfoxLevel3Chained

ym:s:adfoxLevel4Chained

ym:s:adfoxOwner

ym:s:adfoxPlace

ym:s:adfoxPuidKey

ym:s:adfoxPuidValue

ym:s:adfoxSection

ym:s:adfoxSite

ym:s:adfoxUrlPathLevel1

ym:s:adfoxUrlPathLevel2

ym:s:adfoxUrlPathLevel3

ym:s:adfoxUrlPathLevel4

ym:s:adfoxYanImp

ym:s:adfoxYanPage

ym:s:ageInterval

ym:s:bounce

ym:s:browser

ym:s:browserAndVersion

ym:s:browserAndVersionMajor

ym:s:browserCountry

ym:s:browserDate

ym:s:browserDatePeriod<group>

ym:s:browserDateTime

ym:s:browserDayOfMonth

ym:s:browserDayOfWeek

ym:s:browserDekaminute

ym:s:browserEngine

ym:s:browserEngineVersion1

ym:s:browserEngineVersion2

ym:s:browserEngineVersion3

ym:s:browserEngineVersion4

ym:s:browserHour

ym:s:browserHourMinute

ym:s:browserLanguage

ym:s:browserMinute

ym:s:browserMonth

ym:s:browserStartOfDekaminute

ym:s:browserStartOfHour

ym:s:browserStartOfMinute

ym:s:browserStartOfMonth

ym:s:browserStartOfQuarter

ym:s:browserStartOfWeek

ym:s:browserStartOfYear

ym:s:browserYear

ym:s:clientID

ym:s:clientTimeZone

ym:s:cookieEnabled

ym:s:counterID

ym:s:date

ym:s:datePeriod<group>

ym:s:dateTime

ym:s:dayOfMonth

ym:s:dayOfWeek

ym:s:daysSinceFirstVisit

ym:s:daysSinceFirstVisitInterval

ym:s:daysSincePreviousVisit

ym:s:daysSincePreviousVisitInterval

ym:s:dekaminute

ym:s:deviceCategory

ym:s:endURL

ym:s:endURLDomain

ym:s:endURLPath

ym:s:endURLPathFull

ym:s:endURLPathLevel1

ym:s:endURLPathLevel2

ym:s:endURLPathLevel3

ym:s:endURLPathLevel4

ym:s:endURLPathLevel5

ym:s:endURLProto

ym:s:experimentAB<experiment_ab>

ym:s:externalReferer

ym:s:externalRefererDomain

ym:s:externalRefererPath

ym:s:externalRefererPathFull

ym:s:externalRefererPathLevel1

ym:s:externalRefererPathLevel2

ym:s:externalRefererPathLevel3

ym:s:externalRefererPathLevel4

ym:s:externalRefererPathLevel5

ym:s:externalRefererProto

ym:s:firstVisitDate

ym:s:firstVisitDatePeriod<group>

ym:s:firstVisitDateTime

ym:s:firstVisitDayOfMonth

ym:s:firstVisitDayOfWeek

ym:s:firstVisitDekaminute

ym:s:firstVisitHour

ym:s:firstVisitHourMinute

ym:s:firstVisitMinute

ym:s:firstVisitMonth

ym:s:firstVisitStartOfDekaminute

ym:s:firstVisitStartOfHour

ym:s:firstVisitStartOfMinute

ym:s:firstVisitStartOfMonth

ym:s:firstVisitStartOfQuarter

ym:s:firstVisitStartOfWeek

ym:s:firstVisitStartOfYear

ym:s:firstVisitYear

ym:s:gender

ym:s:goal

ym:s:hasAdBlocker

ym:s:hour

ym:s:hourMinute

ym:s:interest

ym:s:interest2d1

ym:s:interest2d2

ym:s:interest2d3

ym:s:ipAddress

ym:s:isNewUser

ym:s:isRobot

ym:s:isTurboPage

ym:s:javascriptEnabled

ym:s:marketSearchPhrase

ym:s:minute

ym:s:mobilePhone

ym:s:mobilePhoneModel

ym:s:month

ym:s:offlineCallFirstTimeCaller

ym:s:offlineCallHoldDuration

ym:s:offlineCallMissed

ym:s:offlineCallTag

ym:s:offlineCallTalkDuration

ym:s:operatingSystem

ym:s:operatingSystemRoot

ym:s:pageViews

ym:s:pageViewsInterval

ym:s:paramsLevel1

ym:s:paramsLevel10

ym:s:paramsLevel2

ym:s:paramsLevel3

ym:s:paramsLevel4

ym:s:paramsLevel5

ym:s:paramsLevel6

ym:s:paramsLevel7

ym:s:paramsLevel8

ym:s:paramsLevel9

ym:s:physicalScreenHeight

ym:s:physicalScreenResolution

ym:s:physicalScreenWidth

ym:s:previousVisitDate

ym:s:previousVisitDatePeriod<group>

ym:s:previousVisitDayOfMonth

ym:s:previousVisitDayOfWeek

ym:s:previousVisitMonth

ym:s:previousVisitStartOfMonth

ym:s:previousVisitStartOfQuarter

ym:s:previousVisitStartOfWeek

ym:s:previousVisitStartOfYear

ym:s:previousVisitYear

ym:s:productBrand

ym:s:productBrandCart

ym:s:productCategoryLevel1

ym:s:productCategoryLevel2

ym:s:productCategoryLevel3

ym:s:productCategoryLevel4

ym:s:productCategoryLevel5

ym:s:productCoupon

ym:s:productCurrency

ym:s:productDiscount

ym:s:productID

ym:s:productIDCart

ym:s:productList

ym:s:productName

ym:s:productNameCart

ym:s:productPosition

ym:s:productPrice

ym:s:productSum

ym:s:productVariant

ym:s:publisherArticleAuthor

ym:s:publisherArticleFromTitle

ym:s:publisherArticleHasFullRead

ym:s:publisherArticleHasFullScroll

ym:s:publisherArticleHasRecircled

ym:s:publisherArticlePublishedDate

ym:s:publisherArticleReadPart

ym:s:publisherArticleRubric

ym:s:publisherArticleRubric2

ym:s:publisherArticleScrollDown

ym:s:publisherArticleTitle

ym:s:publisherArticleTopic

ym:s:publisherArticleURL

ym:s:publisherLongArticle

ym:s:publisherPageFormat

ym:s:publisherTrafficSource

ym:s:publisherTrafficSource2

ym:s:purchaseCoupon

ym:s:purchaseExistsVisit

ym:s:purchaseID

ym:s:purchaseRevenue

ym:s:purchaseRevenueVisit

ym:s:referer

ym:s:refererDomain

ym:s:refererPath

ym:s:refererPathFull

ym:s:refererPathLevel1

ym:s:refererPathLevel2

ym:s:refererPathLevel3

ym:s:refererPathLevel4

ym:s:refererPathLevel5

ym:s:refererProto

ym:s:regionArea

ym:s:regionCity

ym:s:regionCitySize

ym:s:regionContinent

ym:s:regionCountry

ym:s:regionDistrict

ym:s:screenColors

ym:s:screenFormat

ym:s:screenHeight

ym:s:screenOrientation

ym:s:screenResolution

ym:s:screenWidth

ym:s:startOfDekaminute

ym:s:startOfHour

ym:s:startOfMinute

ym:s:startOfMonth

ym:s:startOfQuarter

ym:s:startOfWeek

ym:s:startOfYear

ym:s:startURL

ym:s:startURLDomain

ym:s:startURLPath

ym:s:startURLPathFull

ym:s:startURLPathLevel1

ym:s:startURLPathLevel2

ym:s:startURLPathLevel3

ym:s:startURLPathLevel4

ym:s:startURLPathLevel5

ym:s:startURLProto

ym:s:topLevelDomain

ym:s:userVisits

ym:s:userVisitsInterval

ym:s:userVisitsPeriod

ym:s:userVisitsPeriodInterval

ym:s:vacuumEvent

ym:s:vacuumOrganization

ym:s:vacuumSurface

ym:s:visitDuration

ym:s:visitDurationInterval

ym:s:windowClientArea

ym:s:windowClientHeight

ym:s:windowClientWidth

ym:s:yanBlockID

ym:s:yanBlockSize

ym:s:yanPageID

ym:s:yanUrl

ym:s:yanUrlPathLevel1

ym:s:yanUrlPathLevel2

ym:s:yanUrlPathLevel3

ym:s:yanUrlPathLevel4

ym:s:year

ym:ad:GCLIDPercentage

ym:ad:<currency>ConvertedAdCostPerVisit

ym:ad:<currency>ConvertedAdCost

ym:ad:affinityIndexInterests2

ym:ad:affinityIndexInterests

ym:ad:anyGoalConversionRate

ym:ad:avgDaysBetweenVisits

ym:ad:avgDaysSinceFirstVisit

ym:ad:avgParams

ym:ad:avgVisitDurationSeconds

ym:ad:blockedPercentage

ym:ad:bounceRate

ym:ad:clicks

ym:ad:cookieEnabledPercentage

ym:ad:ePromotionClicksUniq

ym:ad:ePromotionClicksUserPercentage

ym:ad:ePromotionClicks

ym:ad:ePromotionImpressionsUniq

ym:ad:ePromotionImpressionsUserPercentage

ym:ad:ePromotionImpressions

ym:ad:ecommercePurchases

ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase

ym:ad:ecommerce<currency>ConvertedRevenuePerVisit

ym:ad:ecommerce<currency>ConvertedRevenue

ym:ad:goal<goal_id>conversionRate

ym:ad:goal<goal_id>converted<currency>AdCostPerVisit

ym:ad:goal<goal_id>converted<currency>CPA

ym:ad:goal<goal_id>converted<currency>Revenue

ym:ad:goal<goal_id>reachesPerUser

ym:ad:goal<goal_id>reaches

ym:ad:goal<goal_id>userConversionRate

ym:ad:goal<goal_id>users

ym:ad:goal<goal_id>visits

ym:ad:jsEnabledPercentage

ym:ad:manPercentage

ym:ad:mobilePercentage

ym:ad:newUserVisitsPercentage

ym:ad:newUsers

ym:ad:oneDayBetweenVisitsPercentage

ym:ad:oneVisitPerUserPercentage

ym:ad:over32VisitsPerUserPercentage

ym:ad:over54AgePercentage

ym:ad:overMonthBetweenVisitsPercentage

ym:ad:overYearSinceFirstVisitPercentage

ym:ad:overYearUserRecencyPercentage

ym:ad:pageDepth

ym:ad:pageviews

ym:ad:paramsNumber

ym:ad:percentNewVisitors

ym:ad:productBasketsPrice

ym:ad:productBasketsQuantity

ym:ad:productBasketsRemoveUniq

ym:ad:productBasketsRemoveUserPercentage

ym:ad:productBasketsUniq

ym:ad:productBasketsUserPercentage

ym:ad:productBaskets<currency>ConvertedPrice

ym:ad:productClicksUniq

ym:ad:productClicksUserPercentage

ym:ad:productClicks

ym:ad:productImpressionsUniq

ym:ad:productImpressionsUserPercentage

ym:ad:productImpressions

ym:ad:productInListImpressionsUniq

ym:ad:productInListImpressionsUserPercentage

ym:ad:productInListImpressions

ym:ad:productPurchasedPrice

ym:ad:productPurchasedQuantity

ym:ad:productPurchasedUniq

ym:ad:productPurchased<currency>ConvertedPrice

ym:ad:robotPercentage

ym:ad:robotVisits

ym:ad:sumGoalReachesAny

ym:ad:sumParams

ym:ad:under18AgePercentage

ym:ad:upTo24AgePercentage

ym:ad:upTo31VisitsPerUserPercentage

ym:ad:upTo34AgePercentage

ym:ad:upTo3VisitsPerUserPercentage

ym:ad:upTo44AgePercentage

ym:ad:upTo54AgePercentage

ym:ad:upTo7VisitsPerUserPercentage

ym:ad:upToDaySinceFirstVisitPercentage

ym:ad:upToDayUserRecencyPercentage

ym:ad:upToMonthBetweenVisitsPercentage

ym:ad:upToMonthSinceFirstVisitPercentage

ym:ad:upToMonthUserRecencyPercentage

ym:ad:upToQuarterSinceFirstVisitPercentage

ym:ad:upToQuarterUserRecencyPercentage

ym:ad:upToWeekBetweenVisitsPercentage

ym:ad:upToWeekSinceFirstVisitPercentage

ym:ad:upToWeekUserRecencyPercentage

ym:ad:upToYearSinceFirstVisitPercentage

ym:ad:upToYearUserRecencyPercentage

ym:ad:userRecencyDays

ym:ad:usersPurchasePercentage

ym:ad:users

ym:ad:visitsPerDay

ym:ad:visitsPerHour

ym:ad:visitsPerMinute

ym:ad:visits

ym:ad:womanPercentage

ym:ev:GCLIDPercentage

ym:ev:affinityIndexInterests2

ym:ev:affinityIndexInterests

ym:ev:anyGoalConversionRate

ym:ev:avgDaysBetweenVisits

ym:ev:avgDaysSinceFirstVisit

ym:ev:avgParams

ym:ev:avgVisitDurationSeconds

ym:ev:blockedPercentage

ym:ev:bounceRate

ym:ev:cdpOrdersAllOrders

ym:ev:cdpOrdersCancelled

ym:ev:cdpOrdersConversionIntoOrder

ym:ev:cdpOrdersConversionIntoPayment

ym:ev:cdpOrdersInProgress

ym:ev:cdpOrdersPayed

ym:ev:cdpOrdersSpam

ym:ev:cdpOrders<currency>AverageCheque

ym:ev:cdpOrders<currency>Profit

ym:ev:cdpOrders<currency>Revenue

ym:ev:cookieEnabledPercentage

ym:ev:ePromotionClicksUniq

ym:ev:ePromotionClicksUserPercentage

ym:ev:ePromotionClicks

ym:ev:ePromotionImpressionsUniq

ym:ev:ePromotionImpressionsUserPercentage

ym:ev:ePromotionImpressions

ym:ev:ecommercePurchases

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

ym:ev:ecommerce<currency>ConvertedRevenue

ym:ev:expenseClicks

ym:ev:expense<currency>CPC

ym:ev:expense<currency>EcommerceCPA

ym:ev:expense<currency>EcommerceCRR

ym:ev:expense<currency>EcommerceROI

ym:ev:expenses<currency>

ym:ev:goal<goal_id>conversionRate

ym:ev:goal<goal_id>converted<currency>Revenue

ym:ev:goal<goal_id>expense<currency>CRR

ym:ev:goal<goal_id>expense<currency>ROI

ym:ev:goal<goal_id>expense<currency>ReachCPA

ym:ev:goal<goal_id>expense<currency>UserCPA

ym:ev:goal<goal_id>expense<currency>VisitCPA

ym:ev:goal<goal_id>reachesPerUser

ym:ev:goal<goal_id>reaches

ym:ev:goal<goal_id>userConversionRate

ym:ev:goal<goal_id>users

ym:ev:goal<goal_id>visits

ym:ev:jsEnabledPercentage

ym:ev:manPercentage

ym:ev:mobilePercentage

ym:ev:newUserVisitsPercentage

ym:ev:newUsers

ym:ev:oneDayBetweenVisitsPercentage

ym:ev:oneVisitPerUserPercentage

ym:ev:over32VisitsPerUserPercentage

ym:ev:over54AgePercentage

ym:ev:overMonthBetweenVisitsPercentage

ym:ev:overYearSinceFirstVisitPercentage

ym:ev:overYearUserRecencyPercentage

ym:ev:pageDepth

ym:ev:pageviews

ym:ev:paramsNumber

ym:ev:percentNewVisitors

ym:ev:productBasketsPrice

ym:ev:productBasketsQuantity

ym:ev:productBasketsRemoveUniq

ym:ev:productBasketsRemoveUserPercentage

ym:ev:productBasketsUniq

ym:ev:productBasketsUserPercentage

ym:ev:productBaskets<currency>ConvertedPrice

ym:ev:productClicksUniq

ym:ev:productClicksUserPercentage

ym:ev:productClicks

ym:ev:productImpressionsUniq

ym:ev:productImpressionsUserPercentage

ym:ev:productImpressions

ym:ev:productInListImpressionsUniq

ym:ev:productInListImpressionsUserPercentage

ym:ev:productInListImpressions

ym:ev:productPurchasedPrice

ym:ev:productPurchasedQuantity

ym:ev:productPurchasedUniq

ym:ev:productPurchased<currency>ConvertedPrice

ym:ev:robotPercentage

ym:ev:robotVisits

ym:ev:sumGoalReachesAny

ym:ev:sumParams

ym:ev:under18AgePercentage

ym:ev:upTo24AgePercentage

ym:ev:upTo31VisitsPerUserPercentage

ym:ev:upTo34AgePercentage

ym:ev:upTo3VisitsPerUserPercentage

ym:ev:upTo44AgePercentage

ym:ev:upTo54AgePercentage

ym:ev:upTo7VisitsPerUserPercentage

ym:ev:upToDaySinceFirstVisitPercentage

ym:ev:upToDayUserRecencyPercentage

ym:ev:upToMonthBetweenVisitsPercentage

ym:ev:upToMonthSinceFirstVisitPercentage

ym:ev:upToMonthUserRecencyPercentage

ym:ev:upToQuarterSinceFirstVisitPercentage

ym:ev:upToQuarterUserRecencyPercentage

ym:ev:upToWeekBetweenVisitsPercentage

ym:ev:upToWeekSinceFirstVisitPercentage

ym:ev:upToWeekUserRecencyPercentage

ym:ev:upToYearSinceFirstVisitPercentage

ym:ev:upToYearUserRecencyPercentage

ym:ev:userRecencyDays

ym:ev:usersPurchasePercentage

ym:ev:users

ym:ev:visitsPerDay

ym:ev:visitsPerHour

ym:ev:visitsPerMinute

ym:ev:visits

ym:ev:womanPercentage

ym:pv:blockedPercentage

ym:pv:cookieEnabledPercentage

ym:pv:jsEnabledPercentage

ym:pv:mobilePercentage

ym:pv:pageviewsPerDay

ym:pv:pageviewsPerHour

ym:pv:pageviewsPerMinute

ym:pv:pageviews

ym:pv:users

ym:s:GCLIDPercentage

ym:s:adfoxARPU

ym:s:adfoxCPMV

ym:s:adfoxClicks

ym:s:adfoxCountEvent10

ym:s:adfoxCountEvent11

ym:s:adfoxCountEvent12

ym:s:adfoxCountEvent13

ym:s:adfoxCountEvent14

ym:s:adfoxCountEvent15

ym:s:adfoxCountEvent16

ym:s:adfoxCountEvent17

ym:s:adfoxCountEvent18

ym:s:adfoxCountEvent19

ym:s:adfoxCountEvent1

ym:s:adfoxCountEvent20

ym:s:adfoxCountEvent21

ym:s:adfoxCountEvent22

ym:s:adfoxCountEvent23

ym:s:adfoxCountEvent24

ym:s:adfoxCountEvent25

ym:s:adfoxCountEvent26

ym:s:adfoxCountEvent27

ym:s:adfoxCountEvent28

ym:s:adfoxCountEvent29

ym:s:adfoxCountEvent2

ym:s:adfoxCountEvent30

ym:s:adfoxCountEvent3

ym:s:adfoxCountEvent4

ym:s:adfoxCountEvent5

ym:s:adfoxCountEvent6

ym:s:adfoxCountEvent7

ym:s:adfoxCountEvent8

ym:s:adfoxCountEvent9

ym:s:adfoxECPM

ym:s:adfoxPriceGoogle

ym:s:adfoxPriceHeaderBidding

ym:s:adfoxPricePerHit

ym:s:adfoxPricePerUser

ym:s:adfoxPricePerVisit

ym:s:adfoxPriceStrict

ym:s:adfoxPriceYan

ym:s:adfoxPrice

ym:s:adfoxRPM

ym:s:adfoxRendersDefaultShare

ym:s:adfoxRendersDefault

ym:s:adfoxRendersPerHit

ym:s:adfoxRendersPerUser

ym:s:adfoxRendersPerVisit

ym:s:adfoxRenders

ym:s:adfoxRequests

ym:s:adfoxShows

ym:s:adfoxVisibility

ym:s:affinityIndexInterests2

ym:s:affinityIndexInterests

ym:s:anyGoalConversionRate

ym:s:avgDaysBetweenVisits

ym:s:avgDaysSinceFirstVisit

ym:s:avgParams

ym:s:avgPublisherArticleInvolvedTimeSeconds

ym:s:avgVisitDurationSeconds

ym:s:blockedPercentage

ym:s:bounceRate

ym:s:cdpOrdersAllOrders

ym:s:cdpOrdersCancelled

ym:s:cdpOrdersConversionIntoOrder

ym:s:cdpOrdersConversionIntoPayment

ym:s:cdpOrdersInProgress

ym:s:cdpOrdersPayed

ym:s:cdpOrdersSpam

ym:s:cdpOrders<currency>AverageCheque

ym:s:cdpOrders<currency>Profit

ym:s:cdpOrders<currency>Revenue

ym:s:cookieEnabledPercentage

ym:s:crossDeviceUsers

ym:s:ePromotionClicksUniq

ym:s:ePromotionClicksUserPercentage

ym:s:ePromotionClicks

ym:s:ePromotionImpressionsUniq

ym:s:ePromotionImpressionsUserPercentage

ym:s:ePromotionImpressions

ym:s:ecommercePurchases

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

ym:s:ecommerce<currency>ConvertedRevenue

ym:s:goal<goal_id>conversionRate

ym:s:goal<goal_id>converted<currency>Revenue

ym:s:goal<goal_id>reachesPerUser

ym:s:goal<goal_id>reaches

ym:s:goal<goal_id>userConversionRate

ym:s:goal<goal_id>users

ym:s:goal<goal_id>visits

ym:s:jsEnabledPercentage

ym:s:manPercentage

ym:s:mobilePercentage

ym:s:newUserVisitsPercentage

ym:s:newUsers

ym:s:offlineCallDurationAvg

ym:s:offlineCallHoldDurationTillAnswerAvg

ym:s:offlineCallHoldDurationTillMissAvg

ym:s:offlineCallTalkDurationAvg

ym:s:offlineCall<currency>ConvertedRevenueAvg

ym:s:offlineCall<currency>ConvertedRevenue

ym:s:offlineCallsFirstTimeCallerPercentage

ym:s:offlineCallsFirstTimeCaller

ym:s:offlineCallsMissedPercentage

ym:s:offlineCallsMissed

ym:s:offlineCallsUniq

ym:s:offlineCalls

ym:s:oneDayBetweenVisitsPercentage

ym:s:oneVisitPerUserPercentage

ym:s:over32VisitsPerUserPercentage

ym:s:over54AgePercentage

ym:s:overMonthBetweenVisitsPercentage

ym:s:overYearSinceFirstVisitPercentage

ym:s:overYearUserRecencyPercentage

ym:s:pageDepth

ym:s:pageviews

ym:s:paramsNumber

ym:s:percentNewVisitors

ym:s:productBasketsPrice

ym:s:productBasketsQuantity

ym:s:productBasketsRemoveUniq

ym:s:productBasketsRemoveUserPercentage

ym:s:productBasketsUniq

ym:s:productBasketsUserPercentage

ym:s:productBaskets<currency>ConvertedPrice

ym:s:productClicksUniq

ym:s:productClicksUserPercentage

ym:s:productClicks

ym:s:productImpressionsUniq

ym:s:productImpressionsUserPercentage

ym:s:productImpressions

ym:s:productInListImpressionsUniq

ym:s:productInListImpressionsUserPercentage

ym:s:productInListImpressions

ym:s:productPurchasedPrice

ym:s:productPurchasedQuantity

ym:s:productPurchasedUniq

ym:s:productPurchased<currency>ConvertedPrice

ym:s:publisherArticleFullReadShare

ym:s:publisherArticleRecirculation

ym:s:publisherArticleUsersRecircled

ym:s:publisherArticleViewsFullScrollShare

ym:s:publisherMobileOrTabletViewsShare

ym:s:publisherMobileOrTabletViews

ym:s:publisherViewsFullRead

ym:s:publisherViewsFullScroll

ym:s:publisherusers

ym:s:publisherviewsPerDay

ym:s:publisherviewsPerHour

ym:s:publisherviewsPerMinute

ym:s:publisherviews

ym:s:robotPercentage

ym:s:robotVisits

ym:s:rwArticleCTR

ym:s:rwArticleClicks

ym:s:rwArticleShows

ym:s:rwArticleVisibility

ym:s:rwCTR

ym:s:rwClicksSum

ym:s:rwShows

ym:s:rwVisibility

ym:s:sumGoalReachesAny

ym:s:sumParams

ym:s:sumPublisherArticleInvolvedTimeSeconds

ym:s:under18AgePercentage

ym:s:upTo24AgePercentage

ym:s:upTo31VisitsPerUserPercentage

ym:s:upTo34AgePercentage

ym:s:upTo3VisitsPerUserPercentage

ym:s:upTo44AgePercentage

ym:s:upTo54AgePercentage

ym:s:upTo7VisitsPerUserPercentage

ym:s:upToDaySinceFirstVisitPercentage

ym:s:upToDayUserRecencyPercentage

ym:s:upToMonthBetweenVisitsPercentage

ym:s:upToMonthSinceFirstVisitPercentage

ym:s:upToMonthUserRecencyPercentage

ym:s:upToQuarterSinceFirstVisitPercentage

ym:s:upToQuarterUserRecencyPercentage

ym:s:upToWeekBetweenVisitsPercentage

ym:s:upToWeekSinceFirstVisitPercentage

ym:s:upToWeekUserRecencyPercentage

ym:s:upToYearSinceFirstVisitPercentage

ym:s:upToYearUserRecencyPercentage

ym:s:userRecencyDays

ym:s:usersPurchasePercentage

ym:s:users

ym:s:vacuumeventsPerUser

ym:s:vacuumevents

ym:s:vacuumusers

ym:s:visitsPerDay

ym:s:visitsPerHour

ym:s:visitsPerMinute

ym:s:visits

ym:s:womanPercentage

ym:s:yanARPU

ym:s:yanCPMV

ym:s:yanECPM

ym:s:yanPartnerPrice

ym:s:yanRPM

ym:s:yanRendersPerHit

ym:s:yanRendersPerUser

ym:s:yanRendersPerVisit

ym:s:yanRenders

ym:s:yanRequests

ym:s:yanRevenuePerHit

ym:s:yanRevenuePerVisit

ym:s:yanShows

ym:s:yanVisibility

Dimensions Metrics

ym:ad:<attribution>Currency

ym:ad:<attribution>DirectBanner

ym:ad:<attribution>DirectBannerGroup

ym:ad:<attribution>DirectConditionType

ym:ad:<attribution>DirectOrder

ym:ad:<attribution>DirectPhraseOrCond

ym:ad:<attribution>DirectPlatform

ym:ad:<attribution>DirectPlatformType

ym:ad:<attribution>DirectSearchPhrase

ym:ad:<attribution>DisplayCampaign

ym:ad:ageInterval

ym:ad:gender

ym:ad:regionArea

ym:ad:regionCity

ym:ad:regionCitySize

ym:ad:regionContinent

ym:ad:regionCountry

ym:ad:regionDistrict

ym:ev:<attribution>ExpenseCampaign

ym:ev:<attribution>ExpenseContent

ym:ev:<attribution>ExpenseMedium

ym:ev:<attribution>ExpenseSource

ym:ev:<attribution>ExpenseTerm

ym:pv:URL

ym:pv:URLDomain

ym:pv:URLParamName

ym:pv:URLParamNameAndValue

ym:pv:URLPath

ym:pv:URLPathFull

ym:pv:URLPathLevel1

ym:pv:URLPathLevel2

ym:pv:URLPathLevel3

ym:pv:URLPathLevel4

ym:pv:URLPathLevel5

ym:pv:URLProto

ym:pv:UTMCampaign

ym:pv:UTMContent

ym:pv:UTMMedium

ym:pv:UTMSource

ym:pv:UTMTerm

ym:pv:ageInterval

ym:pv:browser

ym:pv:browserAndVersion

ym:pv:browserAndVersionMajor

ym:pv:browserCountry

ym:pv:browserDate

ym:pv:browserDatePeriod<group>

ym:pv:browserDateTime

ym:pv:browserDayOfMonth

ym:pv:browserDayOfWeek

ym:pv:browserDekaminute

ym:pv:browserEngine

ym:pv:browserEngineVersion1

ym:pv:browserEngineVersion2

ym:pv:browserEngineVersion3

ym:pv:browserEngineVersion4

ym:pv:browserHour

ym:pv:browserHourMinute

ym:pv:browserLanguage

ym:pv:browserMinute

ym:pv:browserMonth

ym:pv:browserStartOfDekaminute

ym:pv:browserStartOfHour

ym:pv:browserStartOfMinute

ym:pv:browserStartOfMonth

ym:pv:browserStartOfQuarter

ym:pv:browserStartOfWeek

ym:pv:browserStartOfYear

ym:pv:browserYear

ym:pv:clientTimeZone

ym:pv:cookieEnabled

ym:pv:counterID

ym:pv:date

ym:pv:datePeriod<group>

ym:pv:dateTime

ym:pv:dayOfMonth

ym:pv:dayOfWeek

ym:pv:dekaminute

ym:pv:deviceCategory

ym:pv:from

ym:pv:gender

ym:pv:hasAdBlocker

ym:pv:hasGCLID

ym:pv:hour

ym:pv:hourMinute

ym:pv:ipAddress

ym:pv:isTurboPage

ym:pv:javascriptEnabled

ym:pv:minute

ym:pv:mobilePhone

ym:pv:mobilePhoneModel

ym:pv:month

ym:pv:openstatAd

ym:pv:openstatCampaign

ym:pv:openstatService

ym:pv:openstatSource

ym:pv:operatingSystem

ym:pv:operatingSystemRoot

ym:pv:physicalScreenHeight

ym:pv:physicalScreenResolution

ym:pv:physicalScreenWidth

ym:pv:referer

ym:pv:refererDomain

ym:pv:refererPath

ym:pv:refererPathFull

ym:pv:refererPathLevel1

ym:pv:refererPathLevel2

ym:pv:refererPathLevel3

ym:pv:refererPathLevel4

ym:pv:refererPathLevel5

ym:pv:refererProto

ym:pv:regionArea

ym:pv:regionCity

ym:pv:regionCitySize

ym:pv:regionContinent

ym:pv:regionCountry

ym:pv:regionDistrict

ym:pv:screenColors

ym:pv:screenFormat

ym:pv:screenHeight

ym:pv:screenOrientation

ym:pv:screenResolution

ym:pv:screenWidth

ym:pv:startOfDekaminute

ym:pv:startOfHour

ym:pv:startOfMinute

ym:pv:startOfMonth

ym:pv:startOfQuarter

ym:pv:startOfWeek

ym:pv:startOfYear

ym:pv:title

ym:pv:windowClientArea

ym:pv:windowClientHeight

ym:pv:windowClientWidth

ym:pv:year

ym:s:EPromotionCreative

ym:s:EPromotionCreativeSlot

ym:s:EPromotionID

ym:s:EPromotionName

ym:s:EPromotionPosition

ym:s:PProductBrand

ym:s:PProductID

ym:s:PProductName

ym:s:RWArticleURLHash

ym:s:RWArticleURLPathLevel1Hash

ym:s:RWArticleURLPathLevel2Hash

ym:s:RWArticleURLPathLevel3Hash

ym:s:RWArticleURLPathLevel4Hash

ym:s:RWArticleURLPathLevel5Hash

ym:s:RWConversion

ym:s:RWURLHash

ym:s:RWURLPathLevel1Hash

ym:s:RWURLPathLevel2Hash

ym:s:RWURLPathLevel3Hash

ym:s:RWURLPathLevel4Hash

ym:s:RWURLPathLevel5Hash

ym:s:<attribution>AdvEngine

ym:s:<attribution>Currency

ym:s:<attribution>DirectBannerGroup

ym:s:<attribution>DirectClickBanner

ym:s:<attribution>DirectClickOrder

ym:s:<attribution>DirectConditionType

ym:s:<attribution>DirectPhraseOrCond

ym:s:<attribution>DirectPlatform

ym:s:<attribution>DirectPlatformType

ym:s:<attribution>DirectSearchPhrase

ym:s:<attribution>DisplayCampaign

ym:s:<attribution>From

ym:s:<attribution>HasGCLID

ym:s:<attribution>Messenger

ym:s:<attribution>OpenstatAd

ym:s:<attribution>OpenstatCampaign

ym:s:<attribution>OpenstatService

ym:s:<attribution>OpenstatSource

ym:s:<attribution>QRCodeProvider

ym:s:<attribution>RecommendationSystem

ym:s:<attribution>ReferalSource

ym:s:<attribution>SearchEngine

ym:s:<attribution>SearchEngineRoot

ym:s:<attribution>SearchPhrase

ym:s:<attribution>SocialNetwork

ym:s:<attribution>SocialNetworkProfile

ym:s:<attribution>SourceEngine

ym:s:<attribution>TrafficSource

ym:s:<attribution>UTMCampaign

ym:s:<attribution>UTMContent

ym:s:<attribution>UTMMedium

ym:s:<attribution>UTMSource

ym:s:<attribution>UTMTerm

ym:s:adfoxBanner

ym:s:adfoxBannerType

ym:s:adfoxCampaign

ym:s:adfoxHeaderBidding

ym:s:adfoxLevel1

ym:s:adfoxLevel1Chained

ym:s:adfoxLevel2

ym:s:adfoxLevel2Chained

ym:s:adfoxLevel3Chained

ym:s:adfoxLevel4Chained

ym:s:adfoxOwner

ym:s:adfoxPlace

ym:s:adfoxPuidKey

ym:s:adfoxPuidValue

ym:s:adfoxSection

ym:s:adfoxSite

ym:s:adfoxUrlPathLevel1

ym:s:adfoxUrlPathLevel2

ym:s:adfoxUrlPathLevel3

ym:s:adfoxUrlPathLevel4

ym:s:adfoxYanImp

ym:s:adfoxYanPage

ym:s:ageInterval

ym:s:bounce

ym:s:browser

ym:s:browserAndVersion

ym:s:browserAndVersionMajor

ym:s:browserCountry

ym:s:browserDate

ym:s:browserDatePeriod<group>

ym:s:browserDateTime

ym:s:browserDayOfMonth

ym:s:browserDayOfWeek

ym:s:browserDekaminute

ym:s:browserEngine

ym:s:browserEngineVersion1

ym:s:browserEngineVersion2

ym:s:browserEngineVersion3

ym:s:browserEngineVersion4

ym:s:browserHour

ym:s:browserHourMinute

ym:s:browserLanguage

ym:s:browserMinute

ym:s:browserMonth

ym:s:browserStartOfDekaminute

ym:s:browserStartOfHour

ym:s:browserStartOfMinute

ym:s:browserStartOfMonth

ym:s:browserStartOfQuarter

ym:s:browserStartOfWeek

ym:s:browserStartOfYear

ym:s:browserYear

ym:s:clientID

ym:s:clientTimeZone

ym:s:cookieEnabled

ym:s:counterID

ym:s:date

ym:s:datePeriod<group>

ym:s:dateTime

ym:s:dayOfMonth

ym:s:dayOfWeek

ym:s:daysSinceFirstVisit

ym:s:daysSinceFirstVisitInterval

ym:s:daysSincePreviousVisit

ym:s:daysSincePreviousVisitInterval

ym:s:dekaminute

ym:s:deviceCategory

ym:s:endURL

ym:s:endURLDomain

ym:s:endURLPath

ym:s:endURLPathFull

ym:s:endURLPathLevel1

ym:s:endURLPathLevel2

ym:s:endURLPathLevel3

ym:s:endURLPathLevel4

ym:s:endURLPathLevel5

ym:s:endURLProto

ym:s:experimentAB<experiment_ab>

ym:s:externalReferer

ym:s:externalRefererDomain

ym:s:externalRefererPath

ym:s:externalRefererPathFull

ym:s:externalRefererPathLevel1

ym:s:externalRefererPathLevel2

ym:s:externalRefererPathLevel3

ym:s:externalRefererPathLevel4

ym:s:externalRefererPathLevel5

ym:s:externalRefererProto

ym:s:firstVisitDate

ym:s:firstVisitDatePeriod<group>

ym:s:firstVisitDateTime

ym:s:firstVisitDayOfMonth

ym:s:firstVisitDayOfWeek

ym:s:firstVisitDekaminute

ym:s:firstVisitHour

ym:s:firstVisitHourMinute

ym:s:firstVisitMinute

ym:s:firstVisitMonth

ym:s:firstVisitStartOfDekaminute

ym:s:firstVisitStartOfHour

ym:s:firstVisitStartOfMinute

ym:s:firstVisitStartOfMonth

ym:s:firstVisitStartOfQuarter

ym:s:firstVisitStartOfWeek

ym:s:firstVisitStartOfYear

ym:s:firstVisitYear

ym:s:gender

ym:s:goal

ym:s:hasAdBlocker

ym:s:hour

ym:s:hourMinute

ym:s:interest

ym:s:interest2d1

ym:s:interest2d2

ym:s:interest2d3

ym:s:ipAddress

ym:s:isNewUser

ym:s:isRobot

ym:s:isTurboPage

ym:s:javascriptEnabled

ym:s:marketSearchPhrase

ym:s:minute

ym:s:mobilePhone

ym:s:mobilePhoneModel

ym:s:month

ym:s:offlineCallFirstTimeCaller

ym:s:offlineCallHoldDuration

ym:s:offlineCallMissed

ym:s:offlineCallTag

ym:s:offlineCallTalkDuration

ym:s:operatingSystem

ym:s:operatingSystemRoot

ym:s:pageViews

ym:s:pageViewsInterval

ym:s:paramsLevel1

ym:s:paramsLevel10

ym:s:paramsLevel2

ym:s:paramsLevel3

ym:s:paramsLevel4

ym:s:paramsLevel5

ym:s:paramsLevel6

ym:s:paramsLevel7

ym:s:paramsLevel8

ym:s:paramsLevel9

ym:s:physicalScreenHeight

ym:s:physicalScreenResolution

ym:s:physicalScreenWidth

ym:s:previousVisitDate

ym:s:previousVisitDatePeriod<group>

ym:s:previousVisitDayOfMonth

ym:s:previousVisitDayOfWeek

ym:s:previousVisitMonth

ym:s:previousVisitStartOfMonth

ym:s:previousVisitStartOfQuarter

ym:s:previousVisitStartOfWeek

ym:s:previousVisitStartOfYear

ym:s:previousVisitYear

ym:s:productBrand

ym:s:productBrandCart

ym:s:productCategoryLevel1

ym:s:productCategoryLevel2

ym:s:productCategoryLevel3

ym:s:productCategoryLevel4

ym:s:productCategoryLevel5

ym:s:productCoupon

ym:s:productCurrency

ym:s:productDiscount

ym:s:productID

ym:s:productIDCart

ym:s:productList

ym:s:productName

ym:s:productNameCart

ym:s:productPosition

ym:s:productPrice

ym:s:productSum

ym:s:productVariant

ym:s:publisherArticleAuthor

ym:s:publisherArticleFromTitle

ym:s:publisherArticleHasFullRead

ym:s:publisherArticleHasFullScroll

ym:s:publisherArticleHasRecircled

ym:s:publisherArticlePublishedDate

ym:s:publisherArticleReadPart

ym:s:publisherArticleRubric

ym:s:publisherArticleRubric2

ym:s:publisherArticleScrollDown

ym:s:publisherArticleTitle

ym:s:publisherArticleTopic

ym:s:publisherArticleURL

ym:s:publisherLongArticle

ym:s:publisherPageFormat

ym:s:publisherTrafficSource

ym:s:publisherTrafficSource2

ym:s:purchaseCoupon

ym:s:purchaseExistsVisit

ym:s:purchaseID

ym:s:purchaseRevenue

ym:s:purchaseRevenueVisit

ym:s:referer

ym:s:refererDomain

ym:s:refererPath

ym:s:refererPathFull

ym:s:refererPathLevel1

ym:s:refererPathLevel2

ym:s:refererPathLevel3

ym:s:refererPathLevel4

ym:s:refererPathLevel5

ym:s:refererProto

ym:s:regionArea

ym:s:regionCity

ym:s:regionCitySize

ym:s:regionContinent

ym:s:regionCountry

ym:s:regionDistrict

ym:s:screenColors

ym:s:screenFormat

ym:s:screenHeight

ym:s:screenOrientation

ym:s:screenResolution

ym:s:screenWidth

ym:s:startOfDekaminute

ym:s:startOfHour

ym:s:startOfMinute

ym:s:startOfMonth

ym:s:startOfQuarter

ym:s:startOfWeek

ym:s:startOfYear

ym:s:startURL

ym:s:startURLDomain

ym:s:startURLPath

ym:s:startURLPathFull

ym:s:startURLPathLevel1

ym:s:startURLPathLevel2

ym:s:startURLPathLevel3

ym:s:startURLPathLevel4

ym:s:startURLPathLevel5

ym:s:startURLProto

ym:s:topLevelDomain

ym:s:userVisits

ym:s:userVisitsInterval

ym:s:userVisitsPeriod

ym:s:userVisitsPeriodInterval

ym:s:vacuumEvent

ym:s:vacuumOrganization

ym:s:vacuumSurface

ym:s:visitDuration

ym:s:visitDurationInterval

ym:s:windowClientArea

ym:s:windowClientHeight

ym:s:windowClientWidth

ym:s:yanBlockID

ym:s:yanBlockSize

ym:s:yanPageID

ym:s:yanUrl

ym:s:yanUrlPathLevel1

ym:s:yanUrlPathLevel2

ym:s:yanUrlPathLevel3

ym:s:yanUrlPathLevel4

ym:s:year

ym:ad:GCLIDPercentage

ym:ad:<currency>ConvertedAdCostPerVisit

ym:ad:<currency>ConvertedAdCost

ym:ad:affinityIndexInterests2

ym:ad:affinityIndexInterests

ym:ad:anyGoalConversionRate

ym:ad:avgDaysBetweenVisits

ym:ad:avgDaysSinceFirstVisit

ym:ad:avgParams

ym:ad:avgVisitDurationSeconds

ym:ad:blockedPercentage

ym:ad:bounceRate

ym:ad:clicks

ym:ad:cookieEnabledPercentage

ym:ad:ePromotionClicksUniq

ym:ad:ePromotionClicksUserPercentage

ym:ad:ePromotionClicks

ym:ad:ePromotionImpressionsUniq

ym:ad:ePromotionImpressionsUserPercentage

ym:ad:ePromotionImpressions

ym:ad:ecommercePurchases

ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase

ym:ad:ecommerce<currency>ConvertedRevenuePerVisit

ym:ad:ecommerce<currency>ConvertedRevenue

ym:ad:goal<goal_id>conversionRate

ym:ad:goal<goal_id>converted<currency>AdCostPerVisit

ym:ad:goal<goal_id>converted<currency>CPA

ym:ad:goal<goal_id>converted<currency>Revenue

ym:ad:goal<goal_id>reachesPerUser

ym:ad:goal<goal_id>reaches

ym:ad:goal<goal_id>userConversionRate

ym:ad:goal<goal_id>users

ym:ad:goal<goal_id>visits

ym:ad:jsEnabledPercentage

ym:ad:manPercentage

ym:ad:mobilePercentage

ym:ad:newUserVisitsPercentage

ym:ad:newUsers

ym:ad:oneDayBetweenVisitsPercentage

ym:ad:oneVisitPerUserPercentage

ym:ad:over32VisitsPerUserPercentage

ym:ad:over54AgePercentage

ym:ad:overMonthBetweenVisitsPercentage

ym:ad:overYearSinceFirstVisitPercentage

ym:ad:overYearUserRecencyPercentage

ym:ad:pageDepth

ym:ad:pageviews

ym:ad:paramsNumber

ym:ad:percentNewVisitors

ym:ad:productBasketsPrice

ym:ad:productBasketsQuantity

ym:ad:productBasketsRemoveUniq

ym:ad:productBasketsRemoveUserPercentage

ym:ad:productBasketsUniq

ym:ad:productBasketsUserPercentage

ym:ad:productBaskets<currency>ConvertedPrice

ym:ad:productClicksUniq

ym:ad:productClicksUserPercentage

ym:ad:productClicks

ym:ad:productImpressionsUniq

ym:ad:productImpressionsUserPercentage

ym:ad:productImpressions

ym:ad:productInListImpressionsUniq

ym:ad:productInListImpressionsUserPercentage

ym:ad:productInListImpressions

ym:ad:productPurchasedPrice

ym:ad:productPurchasedQuantity

ym:ad:productPurchasedUniq

ym:ad:productPurchased<currency>ConvertedPrice

ym:ad:robotPercentage

ym:ad:robotVisits

ym:ad:sumGoalReachesAny

ym:ad:sumParams

ym:ad:under18AgePercentage

ym:ad:upTo24AgePercentage

ym:ad:upTo31VisitsPerUserPercentage

ym:ad:upTo34AgePercentage

ym:ad:upTo3VisitsPerUserPercentage

ym:ad:upTo44AgePercentage

ym:ad:upTo54AgePercentage

ym:ad:upTo7VisitsPerUserPercentage

ym:ad:upToDaySinceFirstVisitPercentage

ym:ad:upToDayUserRecencyPercentage

ym:ad:upToMonthBetweenVisitsPercentage

ym:ad:upToMonthSinceFirstVisitPercentage

ym:ad:upToMonthUserRecencyPercentage

ym:ad:upToQuarterSinceFirstVisitPercentage

ym:ad:upToQuarterUserRecencyPercentage

ym:ad:upToWeekBetweenVisitsPercentage

ym:ad:upToWeekSinceFirstVisitPercentage

ym:ad:upToWeekUserRecencyPercentage

ym:ad:upToYearSinceFirstVisitPercentage

ym:ad:upToYearUserRecencyPercentage

ym:ad:userRecencyDays

ym:ad:usersPurchasePercentage

ym:ad:users

ym:ad:visitsPerDay

ym:ad:visitsPerHour

ym:ad:visitsPerMinute

ym:ad:visits

ym:ad:womanPercentage

ym:ev:GCLIDPercentage

ym:ev:affinityIndexInterests2

ym:ev:affinityIndexInterests

ym:ev:anyGoalConversionRate

ym:ev:avgDaysBetweenVisits

ym:ev:avgDaysSinceFirstVisit

ym:ev:avgParams

ym:ev:avgVisitDurationSeconds

ym:ev:blockedPercentage

ym:ev:bounceRate

ym:ev:cdpOrdersAllOrders

ym:ev:cdpOrdersCancelled

ym:ev:cdpOrdersConversionIntoOrder

ym:ev:cdpOrdersConversionIntoPayment

ym:ev:cdpOrdersInProgress

ym:ev:cdpOrdersPayed

ym:ev:cdpOrdersSpam

ym:ev:cdpOrders<currency>AverageCheque

ym:ev:cdpOrders<currency>Profit

ym:ev:cdpOrders<currency>Revenue

ym:ev:cookieEnabledPercentage

ym:ev:ePromotionClicksUniq

ym:ev:ePromotionClicksUserPercentage

ym:ev:ePromotionClicks

ym:ev:ePromotionImpressionsUniq

ym:ev:ePromotionImpressionsUserPercentage

ym:ev:ePromotionImpressions

ym:ev:ecommercePurchases

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

ym:ev:ecommerce<currency>ConvertedRevenue

ym:ev:expenseClicks

ym:ev:expense<currency>CPC

ym:ev:expense<currency>EcommerceCPA

ym:ev:expense<currency>EcommerceCRR

ym:ev:expense<currency>EcommerceROI

ym:ev:expenses<currency>

ym:ev:goal<goal_id>conversionRate

ym:ev:goal<goal_id>converted<currency>Revenue

ym:ev:goal<goal_id>expense<currency>CRR

ym:ev:goal<goal_id>expense<currency>ROI

ym:ev:goal<goal_id>expense<currency>ReachCPA

ym:ev:goal<goal_id>expense<currency>UserCPA

ym:ev:goal<goal_id>expense<currency>VisitCPA

ym:ev:goal<goal_id>reachesPerUser

ym:ev:goal<goal_id>reaches

ym:ev:goal<goal_id>userConversionRate

ym:ev:goal<goal_id>users

ym:ev:goal<goal_id>visits

ym:ev:jsEnabledPercentage

ym:ev:manPercentage

ym:ev:mobilePercentage

ym:ev:newUserVisitsPercentage

ym:ev:newUsers

ym:ev:oneDayBetweenVisitsPercentage

ym:ev:oneVisitPerUserPercentage

ym:ev:over32VisitsPerUserPercentage

ym:ev:over54AgePercentage

ym:ev:overMonthBetweenVisitsPercentage

ym:ev:overYearSinceFirstVisitPercentage

ym:ev:overYearUserRecencyPercentage

ym:ev:pageDepth

ym:ev:pageviews

ym:ev:paramsNumber

ym:ev:percentNewVisitors

ym:ev:productBasketsPrice

ym:ev:productBasketsQuantity

ym:ev:productBasketsRemoveUniq

ym:ev:productBasketsRemoveUserPercentage

ym:ev:productBasketsUniq

ym:ev:productBasketsUserPercentage

ym:ev:productBaskets<currency>ConvertedPrice

ym:ev:productClicksUniq

ym:ev:productClicksUserPercentage

ym:ev:productClicks

ym:ev:productImpressionsUniq

ym:ev:productImpressionsUserPercentage

ym:ev:productImpressions

ym:ev:productInListImpressionsUniq

ym:ev:productInListImpressionsUserPercentage

ym:ev:productInListImpressions

ym:ev:productPurchasedPrice

ym:ev:productPurchasedQuantity

ym:ev:productPurchasedUniq

ym:ev:productPurchased<currency>ConvertedPrice

ym:ev:robotPercentage

ym:ev:robotVisits

ym:ev:sumGoalReachesAny

ym:ev:sumParams

ym:ev:under18AgePercentage

ym:ev:upTo24AgePercentage

ym:ev:upTo31VisitsPerUserPercentage

ym:ev:upTo34AgePercentage

ym:ev:upTo3VisitsPerUserPercentage

ym:ev:upTo44AgePercentage

ym:ev:upTo54AgePercentage

ym:ev:upTo7VisitsPerUserPercentage

ym:ev:upToDaySinceFirstVisitPercentage

ym:ev:upToDayUserRecencyPercentage

ym:ev:upToMonthBetweenVisitsPercentage

ym:ev:upToMonthSinceFirstVisitPercentage

ym:ev:upToMonthUserRecencyPercentage

ym:ev:upToQuarterSinceFirstVisitPercentage

ym:ev:upToQuarterUserRecencyPercentage

ym:ev:upToWeekBetweenVisitsPercentage

ym:ev:upToWeekSinceFirstVisitPercentage

ym:ev:upToWeekUserRecencyPercentage

ym:ev:upToYearSinceFirstVisitPercentage

ym:ev:upToYearUserRecencyPercentage

ym:ev:userRecencyDays

ym:ev:usersPurchasePercentage

ym:ev:users

ym:ev:visitsPerDay

ym:ev:visitsPerHour

ym:ev:visitsPerMinute

ym:ev:visits

ym:ev:womanPercentage

ym:pv:blockedPercentage

ym:pv:cookieEnabledPercentage

ym:pv:jsEnabledPercentage

ym:pv:mobilePercentage

ym:pv:pageviewsPerDay

ym:pv:pageviewsPerHour

ym:pv:pageviewsPerMinute

ym:pv:pageviews

ym:pv:users

ym:s:GCLIDPercentage

ym:s:adfoxARPU

ym:s:adfoxCPMV

ym:s:adfoxClicks

ym:s:adfoxCountEvent10

ym:s:adfoxCountEvent11

ym:s:adfoxCountEvent12

ym:s:adfoxCountEvent13

ym:s:adfoxCountEvent14

ym:s:adfoxCountEvent15

ym:s:adfoxCountEvent16

ym:s:adfoxCountEvent17

ym:s:adfoxCountEvent18

ym:s:adfoxCountEvent19

ym:s:adfoxCountEvent1

ym:s:adfoxCountEvent20

ym:s:adfoxCountEvent21

ym:s:adfoxCountEvent22

ym:s:adfoxCountEvent23

ym:s:adfoxCountEvent24

ym:s:adfoxCountEvent25

ym:s:adfoxCountEvent26

ym:s:adfoxCountEvent27

ym:s:adfoxCountEvent28

ym:s:adfoxCountEvent29

ym:s:adfoxCountEvent2

ym:s:adfoxCountEvent30

ym:s:adfoxCountEvent3

ym:s:adfoxCountEvent4

ym:s:adfoxCountEvent5

ym:s:adfoxCountEvent6

ym:s:adfoxCountEvent7

ym:s:adfoxCountEvent8

ym:s:adfoxCountEvent9

ym:s:adfoxECPM

ym:s:adfoxPriceGoogle

ym:s:adfoxPriceHeaderBidding

ym:s:adfoxPricePerHit

ym:s:adfoxPricePerUser

ym:s:adfoxPricePerVisit

ym:s:adfoxPriceStrict

ym:s:adfoxPriceYan

ym:s:adfoxPrice

ym:s:adfoxRPM

ym:s:adfoxRendersDefaultShare

ym:s:adfoxRendersDefault

ym:s:adfoxRendersPerHit

ym:s:adfoxRendersPerUser

ym:s:adfoxRendersPerVisit

ym:s:adfoxRenders

ym:s:adfoxRequests

ym:s:adfoxShows

ym:s:adfoxVisibility

ym:s:affinityIndexInterests2

ym:s:affinityIndexInterests

ym:s:anyGoalConversionRate

ym:s:avgDaysBetweenVisits

ym:s:avgDaysSinceFirstVisit

ym:s:avgParams

ym:s:avgPublisherArticleInvolvedTimeSeconds

ym:s:avgVisitDurationSeconds

ym:s:blockedPercentage

ym:s:bounceRate

ym:s:cdpOrdersAllOrders

ym:s:cdpOrdersCancelled

ym:s:cdpOrdersConversionIntoOrder

ym:s:cdpOrdersConversionIntoPayment

ym:s:cdpOrdersInProgress

ym:s:cdpOrdersPayed

ym:s:cdpOrdersSpam

ym:s:cdpOrders<currency>AverageCheque

ym:s:cdpOrders<currency>Profit

ym:s:cdpOrders<currency>Revenue

ym:s:cookieEnabledPercentage

ym:s:crossDeviceUsers

ym:s:ePromotionClicksUniq

ym:s:ePromotionClicksUserPercentage

ym:s:ePromotionClicks

ym:s:ePromotionImpressionsUniq

ym:s:ePromotionImpressionsUserPercentage

ym:s:ePromotionImpressions

ym:s:ecommercePurchases

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

ym:s:ecommerce<currency>ConvertedRevenue

ym:s:goal<goal_id>conversionRate

ym:s:goal<goal_id>converted<currency>Revenue

ym:s:goal<goal_id>reachesPerUser

ym:s:goal<goal_id>reaches

ym:s:goal<goal_id>userConversionRate

ym:s:goal<goal_id>users

ym:s:goal<goal_id>visits

ym:s:jsEnabledPercentage

ym:s:manPercentage

ym:s:mobilePercentage

ym:s:newUserVisitsPercentage

ym:s:newUsers

ym:s:offlineCallDurationAvg

ym:s:offlineCallHoldDurationTillAnswerAvg

ym:s:offlineCallHoldDurationTillMissAvg

ym:s:offlineCallTalkDurationAvg

ym:s:offlineCall<currency>ConvertedRevenueAvg

ym:s:offlineCall<currency>ConvertedRevenue

ym:s:offlineCallsFirstTimeCallerPercentage

ym:s:offlineCallsFirstTimeCaller

ym:s:offlineCallsMissedPercentage

ym:s:offlineCallsMissed

ym:s:offlineCallsUniq

ym:s:offlineCalls

ym:s:oneDayBetweenVisitsPercentage

ym:s:oneVisitPerUserPercentage

ym:s:over32VisitsPerUserPercentage

ym:s:over54AgePercentage

ym:s:overMonthBetweenVisitsPercentage

ym:s:overYearSinceFirstVisitPercentage

ym:s:overYearUserRecencyPercentage

ym:s:pageDepth

ym:s:pageviews

ym:s:paramsNumber

ym:s:percentNewVisitors

ym:s:productBasketsPrice

ym:s:productBasketsQuantity

ym:s:productBasketsRemoveUniq

ym:s:productBasketsRemoveUserPercentage

ym:s:productBasketsUniq

ym:s:productBasketsUserPercentage

ym:s:productBaskets<currency>ConvertedPrice

ym:s:productClicksUniq

ym:s:productClicksUserPercentage

ym:s:productClicks

ym:s:productImpressionsUniq

ym:s:productImpressionsUserPercentage

ym:s:productImpressions

ym:s:productInListImpressionsUniq

ym:s:productInListImpressionsUserPercentage

ym:s:productInListImpressions

ym:s:productPurchasedPrice

ym:s:productPurchasedQuantity

ym:s:productPurchasedUniq

ym:s:productPurchased<currency>ConvertedPrice

ym:s:publisherArticleFullReadShare

ym:s:publisherArticleRecirculation

ym:s:publisherArticleUsersRecircled

ym:s:publisherArticleViewsFullScrollShare

ym:s:publisherMobileOrTabletViewsShare

ym:s:publisherMobileOrTabletViews

ym:s:publisherViewsFullRead

ym:s:publisherViewsFullScroll

ym:s:publisherusers

ym:s:publisherviewsPerDay

ym:s:publisherviewsPerHour

ym:s:publisherviewsPerMinute

ym:s:publisherviews

ym:s:robotPercentage

ym:s:robotVisits

ym:s:rwArticleCTR

ym:s:rwArticleClicks

ym:s:rwArticleShows

ym:s:rwArticleVisibility

ym:s:rwCTR

ym:s:rwClicksSum

ym:s:rwShows

ym:s:rwVisibility

ym:s:sumGoalReachesAny

ym:s:sumParams

ym:s:sumPublisherArticleInvolvedTimeSeconds

ym:s:under18AgePercentage

ym:s:upTo24AgePercentage

ym:s:upTo31VisitsPerUserPercentage

ym:s:upTo34AgePercentage

ym:s:upTo3VisitsPerUserPercentage

ym:s:upTo44AgePercentage

ym:s:upTo54AgePercentage

ym:s:upTo7VisitsPerUserPercentage

ym:s:upToDaySinceFirstVisitPercentage

ym:s:upToDayUserRecencyPercentage

ym:s:upToMonthBetweenVisitsPercentage

ym:s:upToMonthSinceFirstVisitPercentage

ym:s:upToMonthUserRecencyPercentage

ym:s:upToQuarterSinceFirstVisitPercentage

ym:s:upToQuarterUserRecencyPercentage

ym:s:upToWeekBetweenVisitsPercentage

ym:s:upToWeekSinceFirstVisitPercentage

ym:s:upToWeekUserRecencyPercentage

ym:s:upToYearSinceFirstVisitPercentage

ym:s:upToYearUserRecencyPercentage

ym:s:userRecencyDays

ym:s:usersPurchasePercentage

ym:s:users

ym:s:vacuumeventsPerUser

ym:s:vacuumevents

ym:s:vacuumusers

ym:s:visitsPerDay

ym:s:visitsPerHour

ym:s:visitsPerMinute

ym:s:visits

ym:s:womanPercentage

ym:s:yanARPU

ym:s:yanCPMV

ym:s:yanECPM

ym:s:yanPartnerPrice

ym:s:yanRPM

ym:s:yanRendersPerHit

ym:s:yanRendersPerUser

ym:s:yanRendersPerVisit

ym:s:yanRenders

ym:s:yanRequests

ym:s:yanRevenuePerHit

ym:s:yanRevenuePerVisit

ym:s:yanShows

ym:s:yanVisibility

Dimensions

ym:ad:<attribution>Currency

Currency set in Yandex Direct for the ad campaign.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectBanner

Yandex Direct ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ad:<attribution>DirectBannerGroup

Yandex Direct ad group.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:<attribution>DirectConditionType

Type of targeting criteria.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectOrder

Yandex Direct ad campaign.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPhraseOrCond

Targeting criteria.

Criteria can be a keyword, or retargeting criteria.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPlatform

Yandex Direct ad platform.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPlatformType

Yandex Direct ad platform type.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectSearchPhrase

Keyword associated with the last click on a Yandex Direct ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ad:<attribution>DisplayCampaign

Yandex Display order number

Operators: !., !=, =., ==

ym:ad:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:gender

The user's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:ad:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:ad:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseCampaign

UTMCampaign tag value. Usually transmits the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseContent

UTMContent tag value. Usually transits the properties of a particular ad (for example, a creative) or specifies which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not required) and includes the keyword — the query that triggered an impression.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseMedium

UTMMedium tag value. This can be contextual advertising, mailing lists, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseSource

UTMSource tag value. Usually transmits the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseTerm

UTMTerm tag value. Usually transmits a keyword or other impression criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:pv:URL

Page URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLDomain

Page domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLParamName

URL parameter

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLParamNameAndValue

URL parameter value

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPath

Part of the page URL immediately after the domain and up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathFull

Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel1

First level of the page URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel2

Second level of the page URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel3

Third level of the page URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel4

Fourth level of the page URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel5

Fifth level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLProto

Page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMCampaign

Name of the ongoing ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMContent

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMMedium

Marketing tool

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMSource

Traffic source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMTerm

Keywords

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:pv:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:pv:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:pv:browserCountry

Browser country

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserLanguage

Browser language

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:clientTimeZone

Time zone on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:cookieEnabled

Cookie present

Operators: !., !=, =., ==

ym:pv:counterID

Tag

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:date

Date of the pageview in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dateTime

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dayOfMonth

Day of month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dayOfWeek

Day of week of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dekaminute

Decaminute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:deviceCategory

Type of device for the session.

Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:pv:from

"From" tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:gender

The user's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:pv:hasAdBlocker

Ad blocker presence

Operators: !., !=, =., ==

ym:pv:hasGCLID

GCLID tag present.

Operators: !., !=, =., ==

ym:pv:hour

Hour of the pageview in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:hourMinute

Hour and minute of the pageview

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:isTurboPage

Turbo page

Operators: !., !=, =., ==

ym:pv:javascriptEnabled

JavaScript

Operators: !., !=, =., ==

ym:pv:minute

Minute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:pv:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:month

Month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:openstatAd

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatCampaign

Ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatService

Ad service

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatSource

Placement location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:pv:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:pv:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:referer

Referrer URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererDomain

Referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPath

Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathFull

Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel1

First level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel2

Second level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel3

Third level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel4

Fourth level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel5

Fifth level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererProto

Referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:pv:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:pv:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenOrientation

Screen orientation.

Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:pv:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfDekaminute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfHour

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfMinute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfMonth

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfQuarter

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfWeek

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfYear

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:title

Page titles

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:year

Year of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:EPromotionCreative

Banner name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionCreativeSlot

Banner location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionID

Promo campaign ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionName

Promo campaign name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionPosition

Banner position

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductBrand

Brand of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductID

ID of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductName

Name of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:RWArticleURLHash

Recommended article

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel1Hash

Recommended article, level 1

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel2Hash

Recommended article, level 2

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel3Hash

Recommended article, level 3

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel4Hash

Recommended article, level 4

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel5Hash

Recommended article, level 5

Operators: !., !=, =., ==

ym:s:RWConversion

Clicks on recommendations

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:RWURLHash

Widget placement page

Operators: !., !=, =., ==

ym:s:RWURLPathLevel1Hash

Widget placement page, level 1

Operators: !., !=, =., ==

ym:s:RWURLPathLevel2Hash

Widget placement page, level 2

Operators: !., !=, =., ==

ym:s:RWURLPathLevel3Hash

Widget placement page, level 3

Operators: !., !=, =., ==

ym:s:RWURLPathLevel4Hash

Widget placement page, level 4

Operators: !., !=, =., ==

ym:s:RWURLPathLevel5Hash

Widget placement page, level 5

Operators: !., !=, =., ==

ym:s:<attribution>AdvEngine

Advertising system

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>Currency

Currency set in Yandex Direct for the ad campaign.

Operators: !., !=, =., ==

ym:s:<attribution>DirectBannerGroup

Yandex Direct ad group.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:<attribution>DirectClickBanner

Yandex Direct ad title.

Operators: !., !=, =., ==

ym:s:<attribution>DirectClickOrder

Yandex Direct ad campaign.

Operators: !., !=, =., ==

ym:s:<attribution>DirectConditionType

Type of targeting criteria.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPhraseOrCond

Targeting criteria.

Criteria can be a keyword, or retargeting criteria.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPlatform

Yandex Direct ad platform.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPlatformType

Yandex Direct ad platform type.

Operators: !., !=, =., ==

ym:s:<attribution>DirectSearchPhrase

Keyword associated with the last click on a Yandex Direct ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>DisplayCampaign

Yandex Display order number

Operators: !., !=, =., ==

ym:s:<attribution>From

"From" tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>HasGCLID

GCLID tag present.

Operators: !., !=, =., ==

ym:s:<attribution>Messenger

Click from messenger

Operators: !., !=, =., ==

ym:s:<attribution>OpenstatAd

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatCampaign

Ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatService

Ad service

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatSource

Placement location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>QRCodeProvider

QR code provider

Operators: !., !=, =., ==

ym:s:<attribution>RecommendationSystem

Click from recommendation system

Operators: !., !=, =., ==

ym:s:<attribution>ReferalSource

Sites that were traffic sources.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SearchEngine

Refined search engine.

For example, Yandex Images.

Operators: !., !=, =., ==

ym:s:<attribution>SearchEngineRoot

ID of the top-level search engine hierarchy.

Operators: !., !=, =., ==

ym:s:<attribution>SearchPhrase

Keyword from the search engine.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SocialNetwork

Traffic source is a social network ID.

Operators: !., !=, =., ==

ym:s:<attribution>SocialNetworkProfile

Social network page.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SourceEngine

Second level of traffic sources

Operators: !., !=, =., ==

ym:s:<attribution>TrafficSource

Traffic source

Operators: !., !=, =., ==

ym:s:<attribution>UTMCampaign

Name of the ongoing ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMContent

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMMedium

Marketing tool

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMSource

Traffic source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMTerm

Keywords

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxBanner

Banner

Operators: !., !=, =., ==

ym:s:adfoxBannerType

Banner type

Operators: !., !=, =., ==

ym:s:adfoxCampaign

Campaign

Operators: !., !=, =., ==

ym:s:adfoxHeaderBidding

Header bidding platform

Operators: !., !=, =., ==

ym:s:adfoxLevel1

Monetization type

Operators: !., !=, =., ==

ym:s:adfoxLevel1Chained

Adfox, level 1

Operators: !., !=, =., ==

ym:s:adfoxLevel2

Monetizer

Operators: !., !=, =., ==

ym:s:adfoxLevel2Chained

Adfox, level 2

Operators: !., !=, =., ==

ym:s:adfoxLevel3Chained

Adfox, level 3

Operators: !., !=, =., ==

ym:s:adfoxLevel4Chained

Adfox, level 4

Operators: !., !=, =., ==

ym:s:adfoxOwner

Owner

Operators: !., !=, =., ==

ym:s:adfoxPlace

Platform

Operators: !., !=, =., ==

ym:s:adfoxPuidKey

Ad campaign parameter (puid)

Operators: !., !=, =., ==

ym:s:adfoxPuidValue

Ad campaign parameter value

Operators: !., !=, =., ==

ym:s:adfoxSection

Section

Operators: !., !=, =., ==

ym:s:adfoxSite

Website

Operators: !., !=, =., ==

ym:s:adfoxUrlPathLevel1

Page with Adfox advertising events, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel2

Page with Adfox advertising events, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel3

Page with Adfox advertising events, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel4

Page with Adfox advertising events, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxYanImp

YAN ad unit ID

Operators: !., !=, =., ==

ym:s:adfoxYanPage

YAN page ID

Operators: !., !=, =., ==

ym:s:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:bounce

Whether this session was a bounce, accounting for the exact bounce rate.

If the page was viewed for more than 15 seconds, then the session is not considered a bounce.

Possible values: Yes, No.

Operators: !., !=, =., ==

ym:s:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:s:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:s:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:s:browserCountry

Browser country

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:s:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserLanguage

Browser language

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:clientID

Site user ID assigned by Yandex Metrica

Operators: !., !=, =., ==

ym:s:clientTimeZone

Time zone on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:cookieEnabled

Cookie present

Operators: !., !=, =., ==

ym:s:counterID

Tag

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:date

Session date in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dateTime

Date and time of the session in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dayOfMonth

Day of month of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dayOfWeek

Day of week of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSinceFirstVisit

Number of days since the user's first session.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSinceFirstVisitInterval

Number of days since the user's first session, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSincePreviousVisit

Number of days since the user's penultimate session.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSincePreviousVisitInterval

Number of days since the user's penultimate session, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dekaminute

Decaminute of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:deviceCategory

Type of device for the session.

Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:s:endURL

Exit page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLDomain

Exit page domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPath

Part of the exit page URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathFull

Part of the exit page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel1

First level of the exit page URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel2

Second level of the exit page URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel3

Third level of the exit page URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel4

Fourth level of the exit page URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel5

Fifth level of the exit page URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLProto

Exit page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:experimentAB<experiment_ab>

Experiment name in Yandex Direct and Yandex Audience.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:externalReferer

URL of the external referrer for the "Link traffic" source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererDomain

External referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPath

Part of the external referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathFull

Part of the external referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel1

First level of the external referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel2

Second level of the external referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel3

Third level of the external referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel4

Fourth level of the external referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel5

Fifth level of the external referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererProto

External referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:firstVisitDate

Date of the user's first session in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDatePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDateTime

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDayOfMonth

Day of month of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDayOfWeek

Day of week of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDekaminute

Decaminute of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitHour

Time: beginning of the hour period in HH:MM format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitHourMinute

Hour and minute of the first session

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:firstVisitMinute

Minute of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitMonth

Month of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfDekaminute

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfHour

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfMinute

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfMonth

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfQuarter

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfWeek

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the week (Monday).

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfYear

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitYear

Year of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:gender

The user's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:s:goal

Dimension by completed goal. Use it to group sessions by goal IDs.

Operators: !., !=, =., ==

ym:s:hasAdBlocker

Ad blocker presence

Operators: !., !=, =., ==

ym:s:hour

Time: beginning of the hour period in HH:MM format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:hourMinute

Hour and minute of the session

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:interest

Category of users' commercial interests.

Operators: !., !=, =., ==

ym:s:interest2d1

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:interest2d2

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:interest2d3

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:isNewUser

Whether this is the user's first session

Operators: !., !=, =., ==

ym:s:isRobot

The user is suspected to be a robot

Possible values: Yes, No

Operators: !., !=, =., ==

ym:s:isTurboPage

Turbo page

Operators: !., !=, =., ==

ym:s:javascriptEnabled

JavaScript

Operators: !., !=, =., ==

ym:s:marketSearchPhrase

Keyword associated with the last click on a Yandex Market ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:minute

Minute of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:s:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:month

Month of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:offlineCallFirstTimeCaller

First-time/Repeat

Operators: !., !=, =., ==

ym:s:offlineCallHoldDuration

Wait time

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:offlineCallMissed

Missed/Answered

Operators: !., !=, =., ==

ym:s:offlineCallTag

Tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:offlineCallTalkDuration

Duration of the conversation

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:s:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:s:pageViews

Number of pageviews in a session or page depth.

Pageviews exclude page refreshes in an interval of less than 15 seconds.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:pageViewsInterval

Number of pageviews in a session or page depth grouped by intervals.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:paramsLevel1

Session parameter, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel10

Session parameter, level 10

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel2

Session parameter, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel3

Session parameter, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel4

Session parameter, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel5

Session parameter, level 5

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel6

Session parameter, level 6

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel7

Session parameter, level 7

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel8

Session parameter, level 8

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel9

Session parameter, level 9

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDate

Date of the user's previous session in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDatePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDayOfMonth

Day of month of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDayOfWeek

Day of week of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitMonth

Month of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfMonth

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfQuarter

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfWeek

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfYear

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitYear

Year of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productBrand

Brand

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productBrandCart

Brand of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel1

Product category, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel2

Product category, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel3

Product category, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel4

Product category, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel5

Product category, level 5

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCoupon

Product promo code

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCurrency

Currency

Operators: !., !=, =., ==

ym:s:productDiscount

Discount percentage

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productID

Product ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productIDCart

ID of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productList

Product list

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productName

Product name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productNameCart

Name of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productPosition

Product position

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productPrice

Price of a single item

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productSum

Product price

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productVariant

Product variant

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleAuthor

Author

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleFromTitle

Title of the referring article

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleHasFullRead

Full reads

Operators: !., !=, =., ==

ym:s:publisherArticleHasFullScroll

Full scrolls

Operators: !., !=, =., ==

ym:s:publisherArticleHasRecircled

Article views with recirculation

Operators: !., !=, =., ==

ym:s:publisherArticlePublishedDate

Published on

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:publisherArticleReadPart

Read depth

Operators: !., !=, =., ==

ym:s:publisherArticleRubric

Category, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleRubric2

Category, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleScrollDown

Scroll depth

Operators: !., !=, =., ==

ym:s:publisherArticleTitle

Article title

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleTopic

Topic

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleURL

Content URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherLongArticle

Content length

Operators: !., !=, =., ==

ym:s:publisherPageFormat

Display options: mobile and full version, Turbo pages, Turbo service, AMP, Facebook Instant Article. Any pageview on a mobile device is considered a mobile version.

Operators: !., !=, =., ==

ym:s:publisherTrafficSource

Click source

Operators: !., !=, =., ==

ym:s:publisherTrafficSource2

Name of click source. For example, for clicks on site links, this is a specific domain.

Operators: !., !=, =., ==

ym:s:purchaseCoupon

Purchase promo code

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:purchaseExistsVisit

Presence of purchases in the session

Operators: !., !=, =., ==

ym:s:purchaseID

Purchase ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:purchaseRevenue

Revenue from purchase

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:purchaseRevenueVisit

Purchase amount in the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:referer

Referrer URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererDomain

Referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPath

Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathFull

Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel1

First level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel2

Second level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel3

Third level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel4

Fourth level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel5

Fifth level of the referrer URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererProto

Referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:s:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:s:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:s:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:s:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:s:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenOrientation

Screen orientation.

Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:s:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfDekaminute

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfHour

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfMinute

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfMonth

Date of the session in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfQuarter

Date of the session in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfWeek

Date of the session in YYYY-MM-DD format rounded to the beginning of the week (Monday).

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfYear

Date of the session in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startURL

Landing page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLDomain

Landing page domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPath

Part of the landing page URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string.

For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathFull

Part of the landing page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel1

First level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel2

Second level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel3

Third level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel4

Fourth level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel5

Fifth level of the landing page URL.

For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLProto

Landing page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:topLevelDomain

Top-level domain of the landing page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:userVisits

Number of the user's sessions during the entire data collection period.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsInterval

Number of the user's sessions during the entire data collection period, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsPeriod

Average number of days between sessions.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsPeriodInterval

Average number of days between sessions, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:vacuumEvent

Target event. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:vacuumOrganization

Organization. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:vacuumSurface

Yandex service. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:visitDuration

Session duration in seconds.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:visitDurationInterval

Time on site broken down into groups.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanBlockID

Ad unit

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanBlockSize

Ad unit size

Operators: !., !=, =., ==

ym:s:yanPageID

Ad platform

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanUrl

Page with advertising events

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel1

Page with advertising events, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel2

Page with advertising events, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel3

Page with advertising events, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel4

Page with advertising events, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:year

Year of the session

Operators: !., !=, <, <=, =., ==, >, >=

Metrics

ym:ad:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:ad:<currency>ConvertedAdCostPerVisit

Average cost per click from Yandex Direct.

ym:ad:<currency>ConvertedAdCost

Advertising costs in the currency selected in the report.

ym:ad:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:ad:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:ad:anyGoalConversionRate

Conversion rate by any goal.

ym:ad:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:ad:avgDaysSinceFirstVisit

Average time elapsed since the first session in days.

ym:ad:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:ad:avgVisitDurationSeconds

Average session duration, in seconds.

ym:ad:blockedPercentage

Share of sessions with ad blockers.

ym:ad:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:ad:clicks

Total number of ad clicks.

ym:ad:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:ad:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:ad:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:ad:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:ad:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:ad:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:ad:ePromotionImpressions

Number of banner views, total for all sessions.

ym:ad:ecommercePurchases

Number of purchases.

ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:ad:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:ad:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:ad:goal<goal_id>conversionRate

The number of conversions as a percentage of the total number of sessions.

ym:ad:goal<goal_id>converted<currency>AdCostPerVisit

Average cost of a converted session from Yandex Direct.

ym:ad:goal<goal_id>converted<currency>CPA

Cost per action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC.

ym:ad:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:ad:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:ad:goal<goal_id>reaches

Number of conversions in all sessions.

ym:ad:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:ad:goal<goal_id>users

Number of unique users that completed a goal.

ym:ad:goal<goal_id>visits

Number of converted sessions.

ym:ad:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:ad:manPercentage

Share of men

ym:ad:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:ad:newUserVisitsPercentage

Share of new users' sessions.

ym:ad:newUsers

Number of new users.

ym:ad:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day.

This includes users who had more than two sessions that occurred on different days.

ym:ad:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:ad:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:ad:over54AgePercentage

Share of sessions by users over 55 years old.

ym:ad:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days.

This includes users who had more than two sessions that occurred on different days.

ym:ad:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:ad:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:ad:pageDepth

Number of pages viewed by the user during a session.

ym:ad:pageviews

Number of pageviews on the site in the reporting period.

ym:ad:paramsNumber

Number of times the session featured a session parameter.

ym:ad:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:ad:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:ad:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:ad:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:ad:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:ad:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:ad:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:ad:productBaskets<currency>ConvertedPrice

Cost of products added to shopping cart, total for all sessions.

ym:ad:productClicksUniq

Number of users who clicked on at least one product.

ym:ad:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:ad:productClicks

Number of clicks on products, total for all sessions.

ym:ad:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:ad:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:ad:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:ad:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:ad:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:ad:productInListImpressions

Number of times a product in the list was viewed, total for all sessions.

ym:ad:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:ad:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:ad:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:ad:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:ad:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:ad:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:ad:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:ad:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:ad:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:ad:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:ad:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:ad:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:ad:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:ad:upTo44AgePercentage

Share of sessions by users between 35 and 45 years old.

ym:ad:upTo54AgePercentage

Share of sessions by users between 45 and 55 years old.

ym:ad:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:ad:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than 1 day.

ym:ad:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:ad:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days.

This includes users who have more than two sessions and on more than 1 day.

ym:ad:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:ad:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:ad:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:ad:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:ad:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days.

This includes users who have more than two sessions and on more than 1 day.

ym:ad:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:ad:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:ad:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:ad:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:ad:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:ad:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:ad:users

Number of unique users.

ym:ad:visitsPerDay

Sessions per day

ym:ad:visitsPerHour

Sessions per hour

ym:ad:visitsPerMinute

Sessions per minute

ym:ad:visits

Total number of sessions.

ym:ad:womanPercentage

Share of women

ym:ev:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:ev:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:ev:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:ev:anyGoalConversionRate

Conversion rate by any goal.

ym:ev:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:ev:avgDaysSinceFirstVisit

Average time elapsed since the first session in days.

ym:ev:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:ev:avgVisitDurationSeconds

Average session duration, in seconds.

ym:ev:blockedPercentage

Share of sessions with ad blockers.

ym:ev:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:ev:cdpOrdersAllOrders

All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersCancelled

Orders with the “Canceled” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersConversionIntoOrder

Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.

ym:ev:cdpOrdersConversionIntoPayment

Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cdpOrdersInProgress

Orders with the “In progress” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersPayed

Orders with the “Paid” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersSpam

Orders with the “Spam” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrders<currency>AverageCheque

The ratio of revenue to the total value of paid orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cdpOrders<currency>Profit

Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.

ym:ev:cdpOrders<currency>Revenue

Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:ev:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:ev:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:ev:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:ev:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:ev:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:ev:ePromotionImpressions

Number of banner views, total for all sessions.

ym:ev:ecommercePurchases

Number of purchases.

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:ev:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:ev:expenseClicks

Clicks on ads.

ym:ev:expense<currency>CPC

Cost per click. A zero or dash indicates that clicks or expenses were not uploaded to Yandex Metrica.

ym:ev:expense<currency>EcommerceCPA

The cost of one purchase. How it's calculated: Expenses / Number of purchases.

ym:ev:expense<currency>EcommerceCRR

Share of advertising expenses in the total revenue passed to Yandex Metrica as E-commerce data. How it's calculated: Expenses for the selected dimension / Total E-commerce revenue for the selected dimension.

ym:ev:expense<currency>EcommerceROI

Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it's calculated: (Total E-commerce revenue for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.

ym:ev:expenses<currency>

Advertising costs in the currency selected in the report, without VAT.

ym:ev:goal<goal_id>conversionRate

The number of conversions as a percentage of the total number of sessions.

ym:ev:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:ev:goal<goal_id>expense<currency>CRR

Share of advertising expenses for the selected goal How it's calculated: Expenses for the selected dimension / Goal value for the selected dimension.

ym:ev:goal<goal_id>expense<currency>ROI

Return on investment into advertising based on the selected goal. How it's calculated: (Goal value for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.

ym:ev:goal<goal_id>expense<currency>ReachCPA

The cost of one conversion. How it's calculated: Expenses / Conversions.

ym:ev:goal<goal_id>expense<currency>UserCPA

The cost per converted user. How it's calculated: Expenses / Converted users.

ym:ev:goal<goal_id>expense<currency>VisitCPA

The cost per converted session. How it's calculated: Expenses / Converted sessions.

ym:ev:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:ev:goal<goal_id>reaches

Number of conversions in all sessions.

ym:ev:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:ev:goal<goal_id>users

Number of unique users that completed a goal.

ym:ev:goal<goal_id>visits

Number of converted sessions.

ym:ev:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:ev:manPercentage

Share of men

ym:ev:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:ev:newUserVisitsPercentage

Share of new users' sessions.

ym:ev:newUsers

Number of new users.

ym:ev:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day.

This includes users who had more than two sessions that occurred on different days.

ym:ev:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:ev:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:ev:over54AgePercentage

Share of sessions by users over 55 years old.

ym:ev:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days.

This includes users who had more than two sessions that occurred on different days.

ym:ev:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:ev:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:ev:pageDepth

Number of pages viewed by the user during a session.

ym:ev:pageviews

Number of pageviews on the site in the reporting period.

ym:ev:paramsNumber

Number of times the session featured a session parameter.

ym:ev:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:ev:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:ev:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:ev:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:ev:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:ev:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:ev:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:ev:productBaskets<currency>ConvertedPrice

Cost of products added to shopping cart, total for all sessions.

ym:ev:productClicksUniq

Number of users who clicked on at least one product.

ym:ev:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:ev:productClicks

Number of clicks on products, total for all sessions.

ym:ev:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:ev:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:ev:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:ev:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:ev:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:ev:productInListImpressions

Number of times a product in the list was viewed, total for all sessions.

ym:ev:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:ev:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:ev:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:ev:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:ev:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:ev:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:ev:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:ev:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:ev:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:ev:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:ev:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:ev:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:ev:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:ev:upTo44AgePercentage

Share of sessions by users between 35 and 45 years old.

ym:ev:upTo54AgePercentage

Share of sessions by users between 45 and 55 years old.

ym:ev:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:ev:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than 1 day.

ym:ev:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:ev:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days.

This includes users who have more than two sessions and on more than 1 day.

ym:ev:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:ev:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:ev:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:ev:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:ev:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days.

This includes users who have more than two sessions and on more than 1 day.

ym:ev:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:ev:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:ev:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:ev:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:ev:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:ev:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:ev:users

Number of unique users.

ym:ev:visitsPerDay

Sessions per day

ym:ev:visitsPerHour

Sessions per hour

ym:ev:visitsPerMinute

Sessions per minute

ym:ev:visits

Total number of sessions.

ym:ev:womanPercentage

Share of women

ym:pv:blockedPercentage

Share of sessions with ad blockers.

ym:pv:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:pv:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:pv:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:pv:pageviewsPerDay

Average page depth per day.

ym:pv:pageviewsPerHour

Average number of hits per hour.

ym:pv:pageviewsPerMinute

Average number of hits per minute.

ym:pv:pageviews

Number of pageviews on the site in the reporting period.

ym:pv:users

Number of unique users.

ym:s:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:s:adfoxARPU

Average estimated advertising revenue per user.

ym:s:adfoxCPMV

Cost per mille viewable ads (cost of one thousand impressions). In rubles without VAT.

ym:s:adfoxClicks

Number of clicks on ad banners.

ym:s:adfoxCountEvent10

Adfox, number of times event 10 occurred

ym:s:adfoxCountEvent11

Adfox, number of times event 11 occurred

ym:s:adfoxCountEvent12

Adfox, number of times event 12 occurred

ym:s:adfoxCountEvent13

Adfox, number of times event 13 occurred

ym:s:adfoxCountEvent14

Adfox, number of times event 14 occurred

ym:s:adfoxCountEvent15

Adfox, number of times event 15 occurred

ym:s:adfoxCountEvent16

Adfox, number of times event 16 occurred

ym:s:adfoxCountEvent17

Adfox, number of times event 17 occurred

ym:s:adfoxCountEvent18

Adfox, number of times event 18 occurred

ym:s:adfoxCountEvent19

Adfox, number of times event 19 occurred

ym:s:adfoxCountEvent1

Adfox, number of times event 1 occurred

ym:s:adfoxCountEvent20

Adfox, number of times event 20 occurred

ym:s:adfoxCountEvent21

Adfox, number of times event 21 occurred

ym:s:adfoxCountEvent22

Adfox, number of times event 22 occurred

ym:s:adfoxCountEvent23

Adfox, number of times event 23 occurred

ym:s:adfoxCountEvent24

Adfox, number of times event 24 occurred

ym:s:adfoxCountEvent25

Adfox, number of times event 25 occurred

ym:s:adfoxCountEvent26

Adfox, number of times event 26 occurred

ym:s:adfoxCountEvent27

Adfox, number of times event 27 occurred

ym:s:adfoxCountEvent28

Adfox, number of times event 28 occurred

ym:s:adfoxCountEvent29

Adfox, number of times event 29 occurred

ym:s:adfoxCountEvent2

Adfox, number of times event 2 occurred

ym:s:adfoxCountEvent30

Adfox, number of times event 30 occurred

ym:s:adfoxCountEvent3

Adfox, number of times event 3 occurred

ym:s:adfoxCountEvent4

Adfox, number of times event 4 occurred

ym:s:adfoxCountEvent5

Adfox, number of times event 5 occurred

ym:s:adfoxCountEvent6

Adfox, number of times event 6 occurred

ym:s:adfoxCountEvent7

Adfox, number of times event 7 occurred

ym:s:adfoxCountEvent8

Adfox, number of times event 8 occurred

ym:s:adfoxCountEvent9

Adfox, number of times event 9 occurred

ym:s:adfoxECPM

Effective cost per mille (cost of one thousand ad unit renderings). In rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions.

ym:s:adfoxPriceGoogle

Estimated cost of impressions for Google ad units.

ym:s:adfoxPriceHeaderBidding

Estimated cost of impressions for Header Bidding banners.

ym:s:adfoxPricePerHit

Average revenue per pageview. In rubles without VAT.

ym:s:adfoxPricePerUser

Average revenue from displaying YAN ad units per user. In rubles without VAT.

ym:s:adfoxPricePerVisit

Average estimated revenue per session.

ym:s:adfoxPriceStrict

Estimated cost of impressions for ads published directly on the site.

ym:s:adfoxPriceYan

Total revenue from displaying YAN ad units. In rubles without VAT.

ym:s:adfoxPrice

Estimated total advertising revenue.

ym:s:adfoxRPM

Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT.

ym:s:adfoxRendersDefaultShare

Share of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.

ym:s:adfoxRendersDefault

Number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.

ym:s:adfoxRendersPerHit

Average number of Adfox banners loaded (including YAN) per pageview.

ym:s:adfoxRendersPerUser

Average number of Adfox banners loaded (including YAN) per user.

ym:s:adfoxRendersPerVisit

Average number of Adfox banners loaded (including YAN) per session.

ym:s:adfoxRenders

Code requests that resulted in loading a banner.

ym:s:adfoxRequests

Requests for Adfox code from pages that received a response from the Adfox server: banner loads and default loads.

ym:s:adfoxShows

A banner impression registered by the system. The number of registered impressions may differ from the number of banner loads if the impression count method in this ad campaign was changed.

ym:s:adfoxVisibility

Share of viewable impressions in the total number of renderings. Renderings are requests for code to load a banner that are counted as impressions.

ym:s:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:s:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites.

Only allowed when using the "Category of interests" dimension.

ym:s:anyGoalConversionRate

Conversion rate by any goal.

ym:s:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:s:avgDaysSinceFirstVisit

Average time elapsed since the first session in days.

ym:s:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:s:avgPublisherArticleInvolvedTimeSeconds

Average time users who viewed articles spent on reading one article.

ym:s:avgVisitDurationSeconds

Average session duration, in seconds.

ym:s:blockedPercentage

Share of sessions with ad blockers.

ym:s:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:s:cdpOrdersAllOrders

All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersCancelled

Orders with the “Canceled” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersConversionIntoOrder

Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.

ym:s:cdpOrdersConversionIntoPayment

Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cdpOrdersInProgress

Orders with the “In progress” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersPayed

Orders with the “Paid” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersSpam

Orders with the “Spam” status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in the Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrders<currency>AverageCheque

The ratio of revenue to the total value of paid orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cdpOrders<currency>Profit

Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.

ym:s:cdpOrders<currency>Revenue

Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:s:crossDeviceUsers

Number of unique users, taking into account all devices.

ym:s:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:s:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:s:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:s:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:s:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:s:ePromotionImpressions

Number of banner views, total for all sessions.

ym:s:ecommercePurchases

Number of purchases.

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:s:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:s:goal<goal_id>conversionRate

The number of conversions as a percentage of the total number of sessions.

ym:s:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:s:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:s:goal<goal_id>reaches

Number of conversions in all sessions.

ym:s:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:s:goal<goal_id>users

Number of unique users that completed a goal.

ym:s:goal<goal_id>visits

Number of converted sessions.

ym:s:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:s:manPercentage

Share of men

ym:s:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:s:newUserVisitsPercentage

Share of new users' sessions.

ym:s:newUsers

Number of new users.

ym:s:offlineCallDurationAvg

Average call duration

ym:s:offlineCallHoldDurationTillAnswerAvg

Average waiting time

ym:s:offlineCallHoldDurationTillMissAvg

Average time on hold before hanging up

ym:s:offlineCallTalkDurationAvg

Average call time

ym:s:offlineCall<currency>ConvertedRevenueAvg

Average call cost

ym:s:offlineCall<currency>ConvertedRevenue

Total call cost

ym:s:offlineCallsFirstTimeCallerPercentage

Percentage of first-time callers

ym:s:offlineCallsFirstTimeCaller

Number of first-time callers

ym:s:offlineCallsMissedPercentage

Percentage of missed calls

ym:s:offlineCallsMissed

Number of missed calls

ym:s:offlineCallsUniq

Number of calls from unique phone numbers

ym:s:offlineCalls

Number of calls

ym:s:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day.

This includes users who had more than two sessions that occurred on different days.

ym:s:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:s:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:s:over54AgePercentage

Share of sessions by users over 55 years old.

ym:s:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days.

This includes users who had more than two sessions that occurred on different days.

ym:s:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:s:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:s:pageDepth

Number of pages viewed by the user during a session.

ym:s:pageviews

Number of pageviews on the site in the reporting period.

ym:s:paramsNumber

Number of times the session featured a session parameter.

ym:s:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:s:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:s:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:s:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:s:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:s:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:s:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:s:productBaskets<currency>ConvertedPrice

Cost of products added to shopping cart, total for all sessions.

ym:s:productClicksUniq

Number of users who clicked on at least one product.

ym:s:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:s:productClicks

Number of clicks on products, total for all sessions.

ym:s:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:s:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:s:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:s:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:s:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:s:productInListImpressions

Number of times a product in the list was viewed, total for all sessions.

ym:s:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:s:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:s:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:s:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:s:publisherArticleFullReadShare

Share of full article reads relative to articles with full scrolls. Read depth shows what percentage of users have scrolled through the content to the end and read it at a speed of no more than 60 characters per second.

ym:s:publisherArticleRecirculation

Share of users who navigated from this article to other site content.

ym:s:publisherArticleUsersRecircled

Number of users who navigated from this article to other site content.

ym:s:publisherArticleViewsFullScrollShare

Share of views where users scrolled the article to the end.

ym:s:publisherMobileOrTabletViewsShare

Share of article views from mobile devices: phones and tablets.

ym:s:publisherMobileOrTabletViews

Article views from mobile devices: phones and tablets.

ym:s:publisherViewsFullRead

Number of views where users read the article to the end.

ym:s:publisherViewsFullScroll

Number of views where users scrolled the article to the end.

ym:s:publisherusers

All site users who viewed at least one article.

ym:s:publisherviewsPerDay

The ratio of the number of article views to the number of days in the selected period.

ym:s:publisherviewsPerHour

The ratio of the number of article views to the number of hours in the selected period.

ym:s:publisherviewsPerMinute

The ratio of the number of article views to the number of minutes in the selected period.

ym:s:publisherviews

Total article views. Each article view on a page counts.

ym:s:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:s:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.

ym:s:rwArticleCTR

The ratio of the number of clicks on an article to the number of impressions.

ym:s:rwArticleClicks

Number of clicks on recommended articles.

ym:s:rwArticleShows

An impression is when an article in the widget is shown to the page user. An article impression is counted if at least 50% of the cell was in the user's viewport for at least 2 seconds.

ym:s:rwArticleVisibility

The ratio of the number of article impressions to renderings.

ym:s:rwCTR

The ratio of the number of clicks on the widget to the number of impressions. If a user opens several articles in the widget at once (for example, each article is opened in a new browser tab), all these clicks are taken into account in the widget CTR.

ym:s:rwClicksSum

Number of clicks on recommended articles in the widget.

ym:s:rwShows

An impression is when a widget is shown to the page user. A widget impression is counted if at least one article was in the user's viewport for at least 2 seconds and in at least 50% of the cell.

ym:s:rwVisibility

The ratio of the number of widget impressions to renderings.

ym:s:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:s:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:s:sumPublisherArticleInvolvedTimeSeconds

Total time all site users spent reading the article (or articles) in the selected period.

ym:s:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:s:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:s:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:s:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:s:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:s:upTo44AgePercentage

Share of sessions by users between 35 and 45 years old.

ym:s:upTo54AgePercentage

Share of sessions by users between 45 and 55 years old.

ym:s:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:s:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than 1 day.

ym:s:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:s:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days.

This includes users who have more than two sessions and on more than 1 day.

ym:s:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:s:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:s:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:s:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:s:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days.

This includes users who have more than two sessions and on more than 1 day.

ym:s:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:s:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:s:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:s:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:s:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:s:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:s:users

Number of unique users.

ym:s:vacuumeventsPerUser

Number of events on Yandex per user

ym:s:vacuumevents

Number of events on Yandex

ym:s:vacuumusers

Users with target events

ym:s:visitsPerDay

Sessions per day

ym:s:visitsPerHour

Sessions per hour

ym:s:visitsPerMinute

Sessions per minute

ym:s:visits

Total number of sessions.

ym:s:womanPercentage

Share of women

ym:s:yanARPU

The site's average revenue per user. In rubles without VAT.

ym:s:yanCPMV

Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT.

ym:s:yanECPM

Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT.

ym:s:yanPartnerPrice

Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT.

ym:s:yanRPM

Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT.

ym:s:yanRendersPerHit

Average number of YAN ad unit renderings per pageview.

ym:s:yanRendersPerUser

Average number of YAN ad unit renderings per site user.

ym:s:yanRendersPerVisit

Average number of YAN ad unit renderings per site session.

ym:s:yanRenders

Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold).

ym:s:yanRequests

Ad code requests, such as requests to the Yandex RTB system.

ym:s:yanRevenuePerHit

Average revenue from displaying YAN ad units per pageview. In rubles without VAT.

ym:s:yanRevenuePerVisit

Average revenue from displaying YAN ad units per session. In rubles without VAT.

ym:s:yanShows

An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check.

ym:s:yanVisibility

The ratio of the number of impressions to the number of renderings.